We are thrilled to announce that JYZ Design has been ranked among the Top 30 B2B Digital Marketing Agencies in 2021 by DesignRush! We are proud of our team and the partnerships we have had the opportunity to work with thus far. This award is evidence of the passion, creative process, teamwork, innovative thinking and measurable results that we achieve with every client.
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Branding is a visual and written company’s identity. The particular words we associate with colours, logos and a companies’ key mission all play a part in creating a brand. These features stabilize advertising and marketing to powerfully impart the “face” of your business. How you brand will be how customers view you and the loyalty they attach to what you offer.
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We are thrilled to announce that JYZ Design has been ranked among the Top 30 B2B Digital Marketing Agencies in 2021 by DesignRush! We are proud of our team and the partnerships we have had the opportunity to work with thus far. This award is evidence of the passion, creative process, teamwork, innovative thinking and measurable results that we achieve with every client.
Continue reading
The best content marketing strategy is where targeted engagement blends organically with exciting visuals. Instagram’s assortment of features isn’t only for followers to enjoy, but for businesses to use to their advantage. Including these features within your content approach is the key to attaining consistent and loyal growth.
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Branding is a visual and written company’s identity. The particular words we associate with colours, logos and a companies’ key mission all play a part in creating a brand. These features stabilize advertising and marketing to powerfully impart the “face” of your business. How you brand will be how customers view you and the loyalty they attach to what you offer.
Continue reading
Marketing in 2020 has been shaped by the influx of time customers have had staying at home. Search queries have become question-generated as customers spend less time browsing stores. Although many companies have pivoted their marketing goals to align with digitalization, just being online will not be enough to see positive numbers in 2021.
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Today, consumers are constantly confronted with an overload of information. Great creative design is how forward thinking businesses are standing out among the rest. How your social media presence or website should be engaging and up to date in order to be effective in reaching your target clientele. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is one of the most important tools for success of a business in this ever growing digital world.
By focusing on visual engagement from the start, design focused companies are able to attract more customers with eye catching content earlier in the marketing process and today, this is happening more and more on social media. In particular using Facebook, Instagram and Google Ads.
Creating designs that we relate and connect with is essential in marketing because we are fundamentally emotional beings. Much of purchasing decision is driven by our emotional connection created by a specific idea or experience created through effective branding.
Research suggests that brands that engage consumers emotionally can command prices as much as 20% to 200% higher than competitors and sell in far higher volumes, click to visit this site and find out more. This can mean creating posts that are one or a few of the following: informative, inspirational, controversial, motivational, instructional, aesthetically pleasing, an update, personal, etc. Some recent trends including “clickbait” headlines on images or titles on articles and videos – an example being “top 10” or “everything that’s wrong with…”, etc.
We look at companies such as Supreme and Bape who can charge up to 120 dollars for a simple tee-shirt. These brands have created a level of emotional value that is connected to them through their marketing tactics. They zero in and focus on their target demographic by attempting to reach those most influential in that group based on age, interests and income levels. This has also caused the surge of influencer marketing, meaning low cost high volume connections with accounts with less than 100k followers. Instagram has allowed many brands to surge based on brand building alone, especially those centered around aesthetics. Successful brands have been forced to become content producing machines and the recommendation has grown to post more often than once a day. To maintain consistency of messaging however, quality of the content cannot falter. Make sure you check this link right here now to generate leads and attract customers for growth.
“People forget what you said, people forget what you did, but people never forget how you made them feel” – Maya Angelou
The online world is a vast space of stylish digital ad campaigns, illustrated emails, clever logos and amazing visuals. As such, the imagery itself is crucial to a successful digital marketing campaign. According to Brain Rules, only 10% of information that is heard can be recalled after three days have passed. But when a picture is added to that information, 65% is recalled. Being memorable is key to building a brand.
Gorgeous design alone won’t revolutionize your marketing if it isn’t targeted to the correct demographic. Researching your target demographic and distinguishing exactly what types of messaging will resonate with them makes all the difference in connecting and maximizing opportunities.
The main goal of branding is to elevate your company against competitors in the minds of your potential customers. Keeping your product or service at the front of their minds when thinking about your specific product or industry means the long hard battle of building brand awareness. By viewing just the product or service’s logo, tag line, packaging, color or pattern, potential customers should start to recognize a specific company’s branding. Large brands succeed long term by building certain associations through brand building marketing efforts.
Catching the attention of a potential customer in a professional straight forward way can offer immense ROI. What does your potential customer sincerely care about? A discount amount? A free shipping offer? A new product offering? Immediate ROI focused marketing offers this messaging up to the customer determined to be most concerned with this particular offering. Digital marketing can also utilize tracking codes and show ads to those determined to be in-market consumers, or remarketing to consumers already having shown interest through their navigation history.
Two car advertisements below are good examples of how a hard sell can be portrayed differently. The left one comes off as a pushy, low budget, 1970’s car lot feel while the right offers a level of trust with a modern look.
This is all accomplished through meticulous attention to design alone, it becomes the difference a potential customer’s confidence in your company before even picking up the phone or walking in a showroom. Designing your ad in a straightforward yet punchy way while catering to your target demographic is a great way to get more clicks and converts directly to ROI.
It is not often that someone fifteen years of age is given the opportunity to intern for a company as successful and talented as JYZ Design. As said by Mahatma Gandhi, “the future depends on what you do today.” Eleven months ago, my brother offered me the position of Vice President of Finance for his Junior Achievement company, Claritea. Through this role I met one of my mentors, the president of JYZ Design, Judy Yu. For a long time, I have always been told that if anything, hard work will get you to where you wish to be. I quickly became passionate about business; how to run one, each department and most importantly, found that business incorporated something I loved most, and that is writing. As I strived to make the most out of Claritea and reach company goals, March was nearing, and with that, the end of Junior Achievement. I’ve always envisioned myself working downtown in the near future. Hard work, Junior Achievement, and an eagerness to learn had my future turn into this summer, when Judy offered me a copywriting and marketing internship this summer for her own business, JYZ Design.
JYZ Design is a full-service design and marketing department, started by Judy Yu with her own commitment to excellence and visions to add a new type of creative to Calgary’s entrepreneurs. A team of designers, marketers, developers and copywriters, JYZ Design commits to having dreams that are thought of by local businesses become a reality. Through targeting specialized audiences, constructing quality brands and modern websites, this agency gives businesses an edge with their unique visual design and marketing strategies. Having worked and learned alongside this team for a few months now, it is true to say that JYZ Design is a brilliant team comprised of individuals that thrive in their own area. Together, JYZ Design’s skillset and diligence can put any company on top.
As my first work experience I was new to every aspect of the software used by JYZ Design, to operating in a work environment and even with how to get through the front door. I wasn’t quite sure what to expect. However, Judy always made it clear that age would never be a hindrance to one’s abilities at JYZ Design because talent, passion and a drive outshines that. Although I will only be going into grade eleven, I was never treated as such, and through my internship every single member of JYZ Design has been open, kind and knowledgeable in helping me advance in marketing and copywriting.
Once I began to absorb new knowledge, there became tasks following it to reinstate my understanding. I was introduced to soft-wares like Slack, Toggl and Asana, all teaching me how to efficiently time manage, organize my work and record what I had completed. A few of the services that JYZ Design offers ranges from digital marketing and social media management to copywriting. To understand JYZ Design’s approach, I delved into writing styles, tones, and the intent to write. Marketing can be expensive, and a cheap, easy-to-reach option is email marketing. Email marketing is an art, with deciding between soft and hard sells, I was given assignments of analyzing target audiences. If email marketing is an art, then search engine optimization (SEO) and SEO blogging is a grand masterpiece. Before interning, I was oblivious to how Google scanned websites and blogs, how keywords words throughout content mattered, and how quality page links lead to better credibility. If there can be one thing I teach you about SEO blogging after my extensive reading, no matter the ins and outs of how to get to the top of Google’s first page, write for the people! Aside from the technical aspect, the professionalism exhibited by JYZ Design in itself has instilled how to properly have business etiquette. For example, email etiquette has continually become downsized, yet when employees send emails in the name of a business, it is crucial they are polite and don’t put more than one exclamation point in the email. There all comes a time when a client or customer sends a personally disparaging email, but it is not your job to defend yourself, instead ensuring that the end result is a happy one.
The future is now, and no other person embodies that more than Judy. She started JYZ Design not happy with working a regular job and dreamed of working in a place where there was no stopper on creativity. I still don’t yet know my plans after high school and university, but she has shown me that you can dream of something, take the risk to do it and make it happen. Some may spend years saving the money to start what they aspire towards, but sometimes there is momentum in not quite knowing what happens next. I believe that this is where greatness is made.
To be in this environment has enriched me with the knowledge, skills and work experience that is only just the foundation to the things I wish to achieve later on; whether that be having my own business or attaining a position I’ve always sought after. To those of you reading this, whether you’re graduating high school or university, advancing into another grade, beginning a new job or wondering if you should start that business you’ve always wanted, find whatever your passionate about and make something out of it. Internships, like mine, can be a gateway to discover what it is that you love, because no one should be discontent with their job. Hard work will have your future at the doorstep and it is this that will set you apart from the rest. Therefore, as you set goals, give your 110%, and you will never be disappointed of the outcomes.
It is difficult to say goodbye to JYZ Design, but it has been a pleasure to intern for a company so thoughtful and affable. These few months have prepared me for things that I don’t even know about yet. A thank you is not enough for Judy and those at JYZ Design to convey my gratitude; I wish them all the best as they grow and develop.
Thank you, JYZ Design.