Branding Design
Memorable, impactful Brand Identity
Make your company memorable with purposeful and impactful foundational branding. Our unique, artistic and marketable approach makes sure you stand out. A strong brand identity ensures you appeal to your target audience as we highlight your brand’s values and personality.
Beyond a simple icon, we tailor-make branding guides that detail written communications like brand paragraphs, value propositions, golden circles and other relevant components for anyone that will work on the brand in the future. Our packages include a process to merge our expertise with your vision, giving you all the tools you need to start your business.
Branding Design
Memorable, impactful Brand Identity
Make your company memorable with a great foundational branding. Our unique, artistic and marketable approach makes sure you stand out and appeal to your target audience. Beyond a simple icon, we tailor create branding guides that detail written communications like a brand paragraph, value propositions, golden circles and other relevant components for anyone that will work on the brand in the future. Our packages includes a process to merge our expertise with your vision, giving you all the tools to start your business.
Recent Client work
Featured Portfolio
Brand identity components
Branding Services We Offer
Memorable, consistent branding is the foundation of establishing credibility and professionalism. Customers understand that trustworthy companies invest in a well designed brand identity. Established brand stories ensure the same tone is effectively portrayed across different mediums. We help tailor craft the desired messaging to your target customer and make sure it resonates.
We do the research for you– through searching industry norms, SEO competition and domain/social availability. We use strategies like common words, combining common words as well as invent/misspell a word to present a list of name options with a focus on making sure there is a balance of originality, memorability and ease of customers finding you online.
A logo is the blueprint of any strong business foundation – it can be the make or break of how professional (or not) your business looks. We work with businesses that look to establish or improve their visual identity. Our logo design process is tailored to match your vision with our creative expertise on current trends, industry standards as well as assess all business need to start and grow. We provide all required file types at the end of the design process and revisions: JPG, PNG, SVG, EPS files. As well as vertical and horizontal layouts, dark and light versions, social media assets and favicons.
A written brand story unifies the entire personality of the written or verbal external communications. Below are some different elements we may include, depending on the relevancy to your business:
- Headlines and slogans: A short descriptor sentence that briefly outlines why you exist
- Elevator pitch: Introductory paragraph for explanations to external stakeholders
- Brand pillars: 3-4 main pillars that any outbound communications will center around or embody.
- Golden circle: The mission of why your business exists, how you deliver that purpose and what products or services are being offered.
- Tone/personality: Some keywords to help establish the general tone used.
How to be memorable: consistency is everything. Opting for a branding guide ensures different team members working on the company maintain visual unity no matter the medium. Included in our brand guides are:
- Color palette
- Logo usage
- Typography and fonts
- Imagery
Company
Naming
We do the research for you– through searching industry norms, SEO competition and domain/social availability. We use strategies like common words, combining common words as well as invent/misspell a word to present a list of name options with a focus on making sure there is a balance of originality, memorability and ease of customers finding you online.
Logo
Design
A logo is the blueprint of any strong business foundation – it can be the make or break of how professional (or not) your business looks. We work with businesses to establish or improve their visual identity. Our logo design process is tailored to match your vision with our creative skills and expertise on current trends and industry standards.
- All required file types at the end of the design process and revisions: JPG, PNG, SVG, EPS files
- Vertical and horizontal layouts, dark and light versions
- Social media assets and favicons
Brand
Story
A written brand story unifies the entire personality of the written or verbal external communications. Below are some different elements we may include, depending on the relevancy to your business:
- Headlines and slogans: A short descriptor sentence that briefly outlines why you exist
- Elevator pitch: Introductory paragraph for explanations to external stakeholders
- Brand pillars: 3-4 main pillars that any outbound communications will center around or embody.
- Golden circle: The mission of why your business exists, how you deliver that purpose and what products or services are being offered
- Tone/personality: Some keywords to help establish the general tone used
Visual Branding Guidelines
How to be memorable: consistency is everything. Opting for a branding guide ensures different team members working on the company maintain visual unity no matter the medium. Included in our brand guides are:
- Color palette
- Logo usage
- Typography and fonts
- Imagery
Naming Package
- Competition research
- 10 name options per round
- Domain and social handles
No Fuss Logo
- 3 draft logos per round
- Up to 3 rounds of revisions
- 1 page branding sheet Includes color palette, shapes, fonts
- Up to 3 logo layouts Square, horizontal, icon versions
- 5 different final file formats EPS, SVG, JPG, PNG, PDF – white, dark and color
Foundation Branding
- Everything in no fuss plus:
- 10 page brand guide
- Brand story/written communcations Brand headlines, slogans, elevator pitch, golden circle, pillars and tone/personality
- Visual Identity Logo usage rules, brand colors, imagery, typography, favicon
All Inclusive
- Everything in foundation plus:
- Web identity blueprint
- Extended written communcations Target audience avatar, keyword bubble
- Extended visual Identity Choose 2 from templates: poster, business cards, letterheads, social media posts
- Social media cover and profile pics
Naming Package
- Competition research
- 10 name options per round
- Domain and social handles
No Fuss Logo
- 3 draft logos per round
- Up to 3 rounds of revisions
- 1 page branding sheet Includes color palette, shapes, fonts
- Up to 3 logo layouts Square, horizontal, icon versions
- 5 different final file formats EPS, SVG, JPG, PNG, PDF – white, dark and color
Foundation Branding
- Everything in no fuss plus:
- 10 page brand guide
- Brand story/written communcations Brand headlines, slogans, elevator pitch, golden circle, pillars and tone/personality
- Visual Identity Logo usage rules, brand colors, imagery, typography, favicon
All Inclusive
- Everything in foundation plus:
- Web identity blueprint
- Extended written communcations Target audience avatar, keyword bubble
- Extended visual Identity Choose 2 from templates: poster, business cards, letterheads, social media posts
- Social media cover and profile pics
Digital Growth Journal
Our Latest Research and Reviews
What Our Clients Are Saying
Get in touch
Interested in Working Together?
Branding Questions
Frequently Asked Questions
While we are happy to work with inspiration images, we typically do not edit existing work. We only offer our branding packages as listed above, created from scratch.
It is very rare we aren’t able to find brand identity that resonates with our clients. Please review our portfolio work in depth to make sure there’s at least one that fits the style you’re for. In the off chance you don’t like the names or logo options we provide, we have 3 rounds of work we can offer based on the feedback you provide. Should we be completely off course in the process, the 20% deposit is non-refundable, but the entire balance of the project would not be due.
We encourage close collaboration to ensure your thoughts and feedback is taken into account. Should you require more than 3 rounds, we can discuss options for either scope increase or small tweaks to existing versions.
We usually showcase a few examples of different styles and trends and get your thoughts on which logo designs you like. We create a moodboard to establish the general preferences of the client. Please send us as many competitors and design references as possible so we can understand what you like and don’t like.