Creating a website for your business is a significant step. A clear plan is essential to ensure your website aligns with your goals and engages your audience effectively. Whether you’re a small business or a freelancer, JYZ Design is here to help. Our guide covers everything you need, from mission statements to web hosting, to make your website stand out.
Continue reading10 Marketing Methods in 2023 That Don’t Dump Your Budget Into Ads
The Government of Canada’s new digital adoption initiatives help small and medium-sized businesses adopt digital technologies. Learn more about the BDC loan.
Continue readingHow to Organically Reach Your Audience on Social Media in 2023
The Government of Canada’s new digital adoption initiatives help small and medium-sized businesses adopt digital technologies. Learn more about the BDC loan.
Continue reading6 Steps to turning your website design into your 24/7 salesperson
Your landing page is the face of your business. It represents the first impression that your customers will have of your brand and it’s the only way to get them through the front door. If you’re like most businesses, your landing pages are a critical part of your marketing strategy. They’re designed to do one thing: drive people towards a conversion. While it’s important for your landing page to be eye-catching and informative, it’s just as important that it answers any questions and responds to specific queries.
1. Strong Call-to-Action
Your landing page needs to have one thing: a strong call-to-action. Your potential customers need to understand what the next step they need to take is without confusion or ambiguity. If they aren’t immediately presented with an option to purchase, sign up, register or learn more, then you aren’t doing your job correctly.
2. Clean Design
Your landing page needs to be clean and uncluttered. You want it to be easily accessible for computers, tablets and smartphones. Visitors shouldn’t have to scroll left or right at all times in order to see everything on the page (in fact, I’d suggest that you limit scrolling as much as possible). Keep everything important above the fold when possible. Customers are more likely to buy from you when they aren’t distracted by flashy images or too many colors. The more work they have to do just to figure out what it is you want them to do, the less likely they are going to do it.
3. Clarify the Message
Make sure there is no doubt about what you are selling: don’t confuse them with multiple offers or choices. Keep it simple, straight forward, and focused on what you do best. When you try to be everything for everyone, you end up speaking to no one. The more confident people feel about your offer, the more likely they will be to take action. That means having compelling copy that communicates exactly what you do, why you’re better than your competitors, and why people should buy from you today. The copy must have a clear headline that describes what you’re offering and why it’s so great.
4. Identify Your Value, Not Your Deal
Another thing to remember is that you don’t want to be too salesy when designing your landing page. Don’t use words like “offer” and “special,” because that can turn people away. Instead, focus on benefits instead of features, because this is what people are looking for. Identify how you’ll solve their problems and address their particular needs instead of flashing a sale sign.
5. Create Sustainable and Scalable Customer Journey Entry Points
Trying to create sustainable and scalable customer journey entry points for your audience is crucial to maintain consistent new visitors and grow your business. Depending on your industry and online behavior of your specific demographics, either SEO or social media might be the best lead generation tool. As soon as you find a process that works, putting rocket fuel on it through time or money invested must be possible to scale the business.
6. Search Engine Optimization
The search engine optimization (SEO) process involves optimizing a website so that it ranks higher in organic search results for relevant keywords and phrases. This is done through the various elements of a website including its content, links, online reviews, social media activity and more. Optimizing for search engines can be very complicated and time-consuming. It is also one of the best ways to attract new customers to your website. Google is constantly changing their algorithms, with 2021 updates prioritizing for internal page experience and speed.
Conclusion
If your goal is to generate more leads and traffic for your business, then you need to start thinking from the customer’s point of view. You need to understand who they are and what they are looking for. Our Calgary web design company, JYZ Design, specializes in content messaging, professional design as well as conversion optimization when we develop websites.
JYZ Design Named Amongst the Best Calgary Advertising Agencies
We are thrilled to announce that JYZ Design has been ranked among the Top 30 B2B Digital Marketing Agencies in 2021 by DesignRush! We are proud of our team and the partnerships we have had the opportunity to work with thus far. This award is evidence of the passion, creative process, teamwork, innovative thinking and measurable results that we achieve with every client.
Continue readingTop 10 Reasons Why Email Marketing is Advantageous for Medium-Large Sized Businesses
If you’re editing your digital marketing strategy – email marketing may seem like more of a niche avenue compared to digital ads. However, simple doesn’t mean non-efficient. In fact, email marketing is one of the most sure-fire ways to grow loyalty and consistently reach the right clients at the right time – all with a newsletter!
Email marketing takes customers that have already made a purchase with you and add them to a newsletter list. You have constant sales opportunities at your fingertips. These customers have already proved to you that they love your brand – whether they’ve interacted through an inquiry, click or purchase.
Continue readingTop 12 Things a Hotel Website Should Have
If you run a hotel, then you know that the website is one of the most important elements. Indeed, it is often the first touchpoint that visitors have with your establishment. When guests take the time to click on your website – you want to offer the kind of website that motivates them to book. Your website needs to be attractive, easy-to-navigate, and informative. These are the top 12 things a hotel website should have.
Continue readingJYZ Design and Marketing Wins Another 5-Star Review on Clutch
We are thrilled to announce that JYZ Design has been ranked among the Top 30 B2B Digital Marketing Agencies in 2021 by DesignRush! We are proud of our team and the partnerships we have had the opportunity to work with thus far. This award is evidence of the passion, creative process, teamwork, innovative thinking and measurable results that we achieve with every client.
Continue readingJYZ Design Ranked In Top Digital Marketing Agencies by DesignRush
We are thrilled to announce that JYZ Design has been ranked among the Top 30 B2B Digital Marketing Agencies in 2021 by DesignRush! We are proud of our team and the partnerships we have had the opportunity to work with thus far. This award is evidence of the passion, creative process, teamwork, innovative thinking and measurable results that we achieve with every client.
Continue reading10 Reasons Why Instagram is Important to Your Marketing and Content Strategy
The best content marketing strategy is where targeted engagement blends organically with exciting visuals. Instagram’s assortment of features isn’t only for followers to enjoy, but for businesses to use to their advantage. Including these features within your content approach is the key to attaining consistent and loyal growth.
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