As a business owner, you know how important it is to have a website. And with most prospective customers starting their search online, it’s important that your website is quality and reflects the brand of your company. In order to ensure that you choose the right design company for your business, there are ten things you should consider when selecting a website design company. These considerations include having a clear vision of what you want for your website, understanding your budget and project scope, looking at previous work from the web design company, considering what type of site you want (mobile-friendly or not), checking references from past clients, and more. Using this handy guide will make the process of finding a web designer much easier!
The best content marketing strategy is where targeted engagement blends organically with exciting visuals. Instagram’s assortment of features isn’t only for followers to enjoy, but for businesses to use to their advantage. Including these features within your content approach is the key to attaining consistent and loyal growth.
We prepared the following list for our clients when we need some business decisions to be made on their end in order to help set everything up on our end.
Marketing in 2020 has been shaped by the influx of time customers have had staying at home. Search queries have become question-generated as customers spend less time browsing stores. Although many companies have pivoted their marketing goals to align with digitalization, just being online will not be enough to see positive numbers in 2021.
1. Make Sure Your Website Has All the Information Parents Are Looking For
Creating a website for your daycare centre can seem like a very big and very complicated task. Between promoting SEO, ensuring that it is visually appealing all while being accessible, it is a big project. First impressions hold the same effect when parents open your website as they would if visiting your daycare. Is it organized? Does it portray the quality they are looking for? Make sure your website has all of the information parents are looking for, but don’t get lost in it. Parents don’t want to read walls of text about your values, pages about what your programs include or paragraphs about the kinds of toys you have. Keep your website modern and relevant by providing:
Your daycare’s mission
The most defining benefits/traits to your daycare
Where you’re located
Reviews posted
A dropdown menu including options to more information about: programs offered, registration, blogs, contact information, booking a tour, pricing, and additional resources.
Daycare is fun for children and your website should display that. Websites are an investment in lasting ROI, customer interactions, and increased awareness. Utilize colours, bright images and interactive technology to elevate your website and include all information in a summarized manner. A website is the impression of your daycare, therefore it is a good idea to invest in a marketing and design agency to create your daycare’s inviting and competitive website. So you’ve finally opened the doors to your daycare…now what? Gone are the days of a sign and a good location being enough for people to start knocking. Parents are used to researching all their purchasing decisions online; they want the highest quality childcare and they’re putting in the work to find it. You need to stay fresh on their minds from the start of their search process right up to the point of decision making.
Childcare marketing can be very affordable if done correctly, but maintaining a near-capacity attendance requires consistent effort through content creation, social media, SEO and even paid digital ads. The easy part is parents in your vicinity are always in need of your services; the tricky part is making sure you show up when they’re looking.
2. Take/Gather Plenty of Photos
Parents want to see and visualize how your daycare center is different from others. They want to be able to visualize their child in your daycare. Getting photos that show it off well is the foundation of all your other marketing materials. These photos will be on your website, social media posts and any other advertisements. They will be the first thing to seize a parent’s attention. Capture all aspects of the children’s day – where they will play, learn and eat.
Here is a guide of the different areas of your facility to showcase:
The location – Is it convenient and accessible? Is it safe?
Play area – Do you have a unique outdoor playground? Indoor area? How much space do your outdoor and indoor play areas provide?
Learning stations – Do you offer technology to use? Other learning materials? Is your classroom designed for the specific needs of infants, toddlers, etc.?
Lunch tables – Do you serve meals? Are they healthy and nutritious?
Diversity – Are you representing the demographics you’re targeting in the photos? What is your mission?
Consider hiring a professional photographer who will excel at capturing these concepts from an outsider’s perspective. These types of photos are universal when it comes to digital marketing. Written content is just as essential to attracting parents to your daycare, yet nothing will allow them to retain necessary information as easily as photos.
Make sure your cover photo represents your daycare brand well, and that all your daycare’s contact information is accurate. Facebook’s demographic skews heavily toward adults. The best for this age group by far, statistics show that 71% of adults and 74% of high-income earners use Facebook. Organic content creation on Facebook is getting harder and harder to generate traction. But surprisingly, Facebook has become popular for community engagement in other ways. For example, the use of Facebook messenger has increased steadily in the last few years, projected to grow to three billion users in 2022. People are used to being able to connect with businesses and ask questions to get quicker responses than email or phone. With the close customer contact that Facebook marketing provides, parents will stick to Facebook, and if your daycare centre doesn’t have an account, you’re missing out.
4. Increase Brand Awareness with Instagram
Photo focused Instagram is a great opportunity to tell different stories, show interesting content and provide value to parents. Instagram offers a platform to get ahead of parents’ decision making time and stay top of mind when it comes time to picking a childcare center. Here are some ideas for types of posts:
Daycare photos
Inspirational quotes or parenting tips that resonate with parents and connect with your centre’s values
Local seasonal to-do guides
Child accomplishments
News
Day-to-day activities
Instagram marketing allows your daycare to participate in customer conversations and regularly post how happy the children in your daycare are. More crucial than with other businesses, parents will want to ensure that a daycare’s values are in line with theirs. The more posts they see about why your childcare centre is right for their family, the increased opportunity for your daycare to remain top of mind.
5. Actively Engage with Local Community Members
Having various social media platforms and a website is nothing if you don’t stay engaged. Like, follow and comment actively with potential customers and community partners in order to softly push them to check out your page and become aware of your company.
When a follower emotionally connects to what your social media profile boasts after finding you through comments, ads or follows, they’ll take a look at your profile. Digital word of mouth and being actively engaged increases chances of your page being shared with other parents within the community – the bonus? You didn’t have to put any extra effort to find them.
When your business is active through social media with potential customers and community partners, the number of leads towards your profile and website clicks increases. According to a study, 71% of consumers having positively experienced a brand’s social media are likely to recommend the brand to their friends and family. Think of how this helps when users happen upon a daycare they know someone in their family needs. Think of online engagement as “social proof.” Parents lean towards accredited daycares as they automatically place more trust in them and their standard of quality. Online, customers trust the opinions of celebrity endorsement or a customer testimonial. Social media engagement offers these forms of social proof for your daycare; you’re in the know, you prove that you want to be an active part of your community, and parents follow you.
6. Try Varying Targeted Digital Ads
With digital ads designed to target parents throughout the web and social media with a plethora of written content, video creation, infographics, and photos, it is important in your daycare centre’s marketing strategy that you vary your types of digital ads. Parents won’t all be in the same places online, searching the same keywords, and following the same social media accounts. If you want to target all potentially interested parents within your community to fill your daycare close to maximum capacity, you’ll want to vary your digital ads. Daycare centres that have waitlists or are filled near-maximum capacity have gained the social proof of their community, built from the connections formed on various platforms.
7. Work with Local Influencers
Instagram continues to provide the most popular influencer marketing, as their posts are within the top three most effective content formats at 78%. Micro-influencers have turned into a sought after commodity for Instagram marketing, they are your community’s “social proof.” Micro-influencers post content coordinated to a specific theme. Parents you want to reach will be following accounts like mommy influencers.
Mommy influencers have strong, loyal followers who are actively engaged with their content. Parents and customers are looking for quality insights, their followers follow their leads as trust authority has already been established. In 2018, 49% of consumers depended on influencer recommendations on social media, a necessity that has only increased.
Remember mommy bloggers? Before social media became such a popular platform to a variety of influencers, blogs written by moms were the most trusted and viewed outlet to receive social proof of products and services. The idea of mommy bloggers combined storytelling and advertising. Credible as ever, mommy bloggers began the revolutionary marketing idea of social media influencers. Influencer marketing is expected to grow to a $10 billion industry by 2020, and it is all thanks to mommy bloggers.
On the large social media platforms like Instagram and Facebook, mommy influencers retain strong social proof amongst communities of customers looking for the best daycare centres and innovative products. This credibility is transferred to your daycare when recommended by influencers. With the kind of following your daycare seeks to target, influencers engage new parents, generate high-quality leads, and build trust with your daycare.
8. Invest in Long Term Search Engine Optimization
Local long-tail niche keywords are the new trend in how Google chooses to prioritize search results. Long-tail keywords are three to four keyword sentences very specific to your daycare centre. These keywords reflect the kinds of searches parents will be inputting into Google, and you’ll want your daycare to pop up at the top of the search list.
“Daycare centres near me” is a perfect example of a long-tail keyword parents will be inputting into their mobile devices. “Near me” organic searches have witnessed a 900% increase from 2013 to 2017, as keywords such as these continue to become more popular and more necessary to a local daycare’s marketing strategy.
Search Engine Optimization is at the heart of a daycare successfully being able to attract parents to their childcare centre. Organic search equates to 95% of all web traffic. Including long-tail keywords within your website and written content allows your website to rank higher with the decrease of keyword competition. Including long-tail keywords with highly competitive short-tail keywords boosts the website’s standing.
Long term SEO inputs keywords that are relevant all the time to your daycare centre as the search volume remains consistent. To be beneficial, Search Engine Optimization takes time curating regular, quality content including short-tail, long-tail, and long term keywords. Google rewards those websites which have more quality, educational content surrounding keywords, with higher ranking positions. Therefore, the more quality content your daycare site uploads, the more Google will reward it in organic search rankings.
Create specific service pages targeting specific keywords. Invest in a digital marketing company that regularly publishes keywords through content that displays your daycare centre as a thought leader with the valuable content parents are searching for.
9. Always Ask for Reviews
Nothing beats the reviews of satisfied parents whose children have been or are enrolled in your daycare centre. Parents know best, and it is definitive that they will be a powerful reason potential customers choose your daycare. Spiegel Research Centre (2017) shows that 95% of shoppers read reviews before making a purchase. Daycare is a major stepping stone in a child’s life and if such a high percentage of shoppers so avidly read reviews for products, parents are definitely combing through the reviews of your daycare centre.
The more reviews, the more informed opinion potential customers can form about your daycare centre. Whenever possible, ask for reviews; it doesn’t require much and the benefits are endless. Easy ways to ask current parents enrolling their children in your daycare revolve around:
Directing a parent’s spoken positive feedback toward Google reviews.
Send an email asking parents to write a review, providing a direct link to Google reviews or your website.
Leave an anonymous paper survey within the daycare that is accessible for parents to walk by and fill out.
Remember to thank those who leave positive feedback in your reviews. Should there be a negative review posted, you cannot delete it, but the speed and professionalism of your responses redeem any wary opinions formed by parents reading through them. Parents will be attracted to daycares that care and replying to reviews will prove that you do.
10. Include a Form That’s Easy to Find for Signups
Whether it be for booking tours or to register, your daycare’s website needs to include a form that is easy to find for signups. Embed a customizable signup form in your website that pops up after your homepage has been loaded. Should parents be thinking about potentially enrolling their child into your daycare, or wanted to look into your daycare centre further, they won’t need to decide whether or not to make this decision when the form is presented to them. Popup forms perform almost three times better than the option to click on a signup form within the website. Provide the pop-up form as a way for parents to sign up to book a tour. Within the dropdown menu of your website, ensure that “register” and “book a tour” is an option.
For the leads, awareness and reputable reviews that digital marketing can provide your daycare, the return on investment is worth the initial costs. Once you’ve attracted parents, word of mouth will spread and with consistent, effective marketing to reach communities, your daycare centre will definitely maintain near-capacity enrolment. Digital marketing isn’t just for big businesses; take advantage of the web’s opportunities to market your daycare and grow your strategy in 2020.
Content marketing is the type of business activity that collects dust on the to do list shelves until business owners look back six months later, in regret over lost leads and forgotten potential. We often hear that productivity gets lost with the push and pull of marketers vs those that know the business internally. Whereas a content marketing company is held accountable for the monthly deliverables and knows how to get it done.
Digital marketing professionals know the frustration of chasing the latest developments or alterations with the way the major social media companies run their platforms. From pushing organic content, to hyping videos, to the rush for Stories to influencers, the market changes fast and is unrepentant when it leaves you behind. What worked in 2018 won’t work as well now, and it’s up to us marketing professionals to be on top of the ball, to provide our clients with the services and results they expect from us.
With that in mind, here are some social media marketing tips that will work in 2020:
Organic Growth is (Mostly) Dead
During the good ol’ days of Instagram and Facebook, you could put up great content, attract eyeballs, grow your brand and reach them with every new post. Those of us who keep track of these metrics have noticed a decided decline in the ability to reach new people. Even more troubling is the almost complete inability of hashtags to garner new followers. Oh sure, the content is still shown in the feed of #sundayfunday, but with 48 million+ hits on that particular tag at the time of writing, your post will get swallowed up in the deluge. What you can do at this point is, buy some likes and shares from themarketingheaven.com. Doing so has helped many businesses from shutting down.
Instagram, through its parent company Facebook, will say it’s a function of so many users that the sheer amount of content makes it impossible to have the same engagement per post as when the user base was 10% of what it is now. And they’re not wrong, but their other newest change has exacerbated this trend: not displaying likes.
The concept of Instagram has been that the more likes a post gets the higher up the hashtag feed it is, the more eyeballs it attracts, the more engagement you achieve, the more followers you gain, the more likes you get for subsequent posts, lather, rinse, repeat. But with Instagram’s new policy of hiding likes, ostensibly to push for quality content over “like bait”, engagement has plummeted and it becomes rare for posts other than those with massive followings to gain traction.
The reality is that Facebook is a publicly traded corporation with a market cap value approaching $600 billion. To keep growing that market cap and profitability, they need to keep finding new revenue streams. If companies or brands get “free” market exposure, Facebook is missing out on revenue streams on their platform. Therefore, you will not get free market exposure any longer.
The good news is that both Facebook and Instagram have developed excellent paid ad platforms. With over a billion people on each site allowing access to their user data, various algorithms have been developed that can precisely target users down to minute characteristics. Therefore, whatever product, service or brand you’re marketing, you will be able to target the exact people who would be most interested in what you’re selling. And the even more encouraging news is that depending on the target geographical area, the cost is quite reasonable.
The Zuck taketh and the Zuck giveth.
Influencers
For now, the influencer play is still a bubble that’s growing. They’re being hit with declining engagement too, but they’ve built up enough of a user base previously, that in relative terms, influencers are still as good a bet to reach an authentic audience as paid ads. But, all good things will come to an end, and– to refer back to new revenue streams– Facebook will find a way to tap into the influencer revenues which will either raise the cost for marketers or limit the engagement and reach of influencers.
So, Do I Put Up Organic Social Media Content?
The answer is yes, just not as much as before. The strategy in the way back past of 2017-18 was to post everyday to build followers and gain customers for free. While that’s a relic, the new paradigm is to think of your social media feed as your social media website. We market your website as your 24/7 marketing tool, and your social media feeds should take the same approach. Instead of posting everyday, post the best quality content that is most reflective of the brand, services or products. That way, when your paid ads or influencer campaigns are sending users to your profile, they’re greeted with your best representation of the business.
What Should Social Media Spend Be?
Social media spend should be focused more on quality rather than quantity, with marketers adding value by being able to produce precisely targeted ads, with re-marketing thrown in, and producing content that will light up an influencer’s page. The answer then is that social media spend hasn’t so much declined as it’s shifted. Businesses used to pay for a marketer’s time (posting everyday), now they’re paying for a marketer’s skill in navigating paid ads, as well as the ability to come up with catchy taglines.
Social media marketing is an ever changing landscape, which requires digital marketing professionals who will never rest on their laurels. It’s tempting to put it in autopilot and do what we’ve always done, but the competitive landscape requires effective digital marketers to know what changes have happened, how those changes will affect a business and, more importantly, how to best make those changes work for a business.
Blogging is often put aside by businesses. With what seems to be much more pressing digital marketing platforms to take care of, blogging is viewed as a time-consuming commitment that requires an innovative creative output and therefore lacks the desire to fulfill. Websites are the heart of many businesses, so it makes sense that blogs allow businesses to gain 67% more leads than those who don’t utilize them and should be apart of any companies digital marketing strategy.
Able to Target Specific Keywords
It is normalized that with blogging comes consistency. Each published blog is a new opportunity for your company’s website to contain more keywords. When using Search Engine Optimization, we want to ensure that all of our important keywords are found within our website. However, our actual website cannot be crowded with an oversupply of keywords, or Google will rank your website lower. Blogs provide the solution to this new era of authentic content with minimal keywords.
Blogs are where your words go. There will always be new keywords – 15% of searches made on Google every day are new. There is always new questions to answer, information to provide and keywords to acquire. Blogging is the hub for all of this. Write content that answers a question and provide content that you know readers will want to see. Once you base your blogs around quality information you can include these keywords, increasing your potential to become an authority site.
Shows Google an Updated Website
Google loves content. Its algorithm heavily focuses on a website’s content and how frequently posts and updates are made to it. What clients want when searching for websites align comparatively to how Google’s algorithm now works. Keeping Google happy will keep your clients happy.
Both users and search engines are looking for a website with fresh content. You do not always need to update your service or product, but keeping clients in the loop about industry events, developments, news and tips is a perfect way to regulate content flow. The more updated your website content with valuable information in blogs is, Google will rank your site higher with each of its updates.
Raises Your Link Authority
Links are the currency of the internet, you can buy backlinks online to better market your business. Writing about quality, need-to-know and insightful information increase your chances of receiving links to your blog and raising brand awareness. Additionally, blogs are a great way to input relevant inbound links that will direct readers to the main parts of your website. Increasing the length of time that potential customers spend on your site can allow readers to become loyal customers. Within your blogs, attach one or two external links to quality and trustworthy websites. These links should be relative or expand on the information within your blog. When you promote great content to your readers, Google promotes you.
Positions You as a Trusted Thought Leader
Businesses need to take any avenue open to them to prove to their current customers why they deserve their loyalty and show potential customers why their business is worthwhile. Consistently posting articles that show your knowledge and how well you understand your customers displays your company as a thought leader. Many customers will only choose business with companies they trust and feel are accredited. You want readers to view you as the place to go for information. The more you prove to readers through your blogs how reliable you are, you will earn their trust. When the time comes, this trust will turn into a return on investment when your product or service is chosen against other competition.
Something we hear super often in the marketing industry is something along the lines of – my business doesn’t need to be on social media. Customer expectations are evolving with the top companies in the world. And no matter what industry you’re in, there are made up of people. And people are spending their valuable attention spans on some form of digital platform.
I don’t even use Instagram and/or Facebook
Just because you’re not interested doesn’t mean your customers, clients and associates aren’t! Research shows that 80% of people trying to make a purchasing decision will Google the company online. This includes results not only for your website, but also your social profiles. Apart from a few demographics, people from all socio-economic backgrounds are on social media. Here are some statistics to back this up.
A common misconception is that B2B can’t be done on social media. Yes, Linkedin is a great platform for reaching other professionals. But research shows best post times is still between 9-6PM, meaning people mostly browse the network during work hours. Outside of that, decision makers within companies – CEOs, founders, account managers – anyone that has a say in doing business with you, are still spending time on Facebook. Mobile use during office hours is also increasing, with 80% of B2B buyers reported to be using a mobile device at work.
People get annoyed with too many posts
People get annoyed the most by one particular kind of post: hard sell ones. Flashy sales, or anything with a prompt to “BUY NOW” are annoying to potential customers. The correct goals and corresponding tone for social media messaging is: adding value, building trust and communicating above selling. Presenting giveaways and contests, collaborating with respected thought leaders or giving announcements they care about are all ways to build consistency without shoving a product down a customer’s throat.
According to buffer, here is a study on best posting frequency practices that some of the biggest brands in the world adhere to:
Twitter – 3 times per day, or more
Engagement decreases slightly after the third tweet.
Facebook – 2 times per day, at most
2x per day is the level before likes & comments begin to drop off dramatically.
LinkedIn – 1 time per day
20 posts per month (1x per weekday) allows you to reach 60 percent of your audience
Pinterest – 5x per day, or more
The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.
Instagram – 1.5 times per day, or more
Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.
Blog – 2x per week
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
It’s too much work to post that much
If content creation doesn’t come naturally, it can feel like too much work. Social media is being bundled into other jobs, like receptionists when it really requires a specialized role. An alternative for this might be to split up the role – IE an employee good at photography can take photos while another can post or to contract a company. Social media marketing companies usually have a process in place to streamline the tasks required to get your public image out there without too much hand-holding. Find one that understands your brand and automate this side of the business.
A brand is the complete representation of your business. It’s every visual element, product presented, and experience given. Your brand should be how you want clients to perceive your business – it’s your business’ personality.
A brand identity is a guide to your visual position and acts as a system to present a cohesive identity that’s representational and adaptable to different forms of media. A well-established system ensures that your brand can be recognizable when presented on its own as well as standout when presented with other elements or used on various mediums.
Because a brand is the first impression a client gets from a company, it’s important to take the time to do through market research and develop a solid brand. By having a well-established brand, that first impression can lead to memorability. Your brand should connect the dots between your mission and your target audience.
Elements of a Brand Identity
Logo/Wordmark
A logo can be a standalone graphic symbol that signifies your company or a combination of a graphic with text. Brands that utilize strong logo symbols include Apple, Nike, McDonald’s, and Microsoft. When using a graphic symbol, it should be easily identifiable and make your brand unique and stand out.
A wordmark or logotype is the text component of your logo that’s set in a specific or fixed way. Generally, a wordmark is the company or product name. Some brands will choose to forgo having a traditional graphic logo and use only the logotype. In most modern cases, it can create a cleaner, more minimal look, and convey professionalism. Brands that utilize a well-crafted wordmark include Google, Coca-Cola, and Disney.
Logo Variations/Logo “Lockups”
Logo lockups are the different ways your company logo can be validly presented. As previously mentioned, logos can come in the form of a more traditional form with all elements – both text and graphic, as well as standalone as just a graphic symbol. When it comes to the application of your logo, it’s good to be versatile but equally important to set usage guidelines within your brand identity guide. Your logo and its variations should always be presented consistently. In all variations, the essential qualities should all be the same. Instagram, Facebook, and Google are prime examples of brands that have clear logo usage guides can be found online.
That being said, the final lockup version of your logo should be the main/primary representation. For example, the Nike logo’s final lockup version consists of both the trademark “Swoosh” and “Nike” text. However, you can also often see the “Swoosh” on its own in merchandising, digital media, and on promotional material. Although it is not the official logo, it is an approved use set by their brand.
Color Palette/Key Colors
The main, and arguably the most important, colors in a brands color palette are the ones used in the logo. These colors should be what your clients use to associate your business to your brand. Additionally, it’s also critical to consider establishing secondary colors – i.e., what other colors compliment them.
Depending on the tone you are trying to establish for your brand, different color schemes can elicit different feelings. Are you looking to be serious? Playful? Smart and professional? Should you use bright and bold colors? Pastels? Neutrals? Warm tones or cool tones? Successful brands utilize color intelligently in ways that add to the brand and brings it together.
For example, when branding a daycare, using pastel or bright colors has a fun and inviting feeling whereas using an entirely cool tone palette consisting of greys and blues will make it feel distant and unfriendly. Once you have your palette established, it’s super important that your brand identity defines the color swatches in CMYK, RGB, and Pantone to ensure consistency when used across mediums.
Typefaces & Typographic Treatments
Similarly to key colors, the primary typefaces for your brand will often come from the logo design. This however, is not always the case as sometimes the type styles used in logos are more decorative – e.g., Coca-Cola. In instances like Coca-Cola, the brand must instead choose typefaces that either compliment their logo or help further define their aesthetic. When choosing typefaces, it is important to choose a couple of fonts to be used for both print and web materials. By identifying complementary typefaces you can create a unified brand identity for all generated assets and marketing materials. When working with an external designer, printer, or marketing firm, it is important to ensure they not only know your corporate typefaces, but have access to them should they need them.
Typographic treatments refer to the standard ways of handling key sets of text. On a website, this maybe be your H1, H2, H3’s, or the way you style your headers, sub-headers, and body text in a word document. By having a consistent way of identifying and styling these headlines, you can further elevate your brand and create a cohesive look when used across applications.
Consistent Image Styles & Graphic Elements
Depending on your company needs, it can also be beneficial to maintain a consistent style for images and graphics. This doesn’t necessarily mean limiting yourself to the same set of photos over and over again, but instead by utilizing imagery that is similar in look and feel. Like your brand colors, imagery can set a tone for your brand. For example if your brand is more retro in feel, you may choose to use low saturation images, or edit photos to have a sepia hue. Graphics and illustrations can also be branded to be similar in appearance. For charts and graphs in a annual report for example, you could choose to use a line art style or flat icon style to convey your data.
Establishing a texture or pattern for your brand can also be beneficial in creating a unique look or establishing your tone. By pushing small details like using textures or patterns, white or negative space, line style treatment, or color blocking, the function of these elements can push your brand one step further and help give it a lasting impression.
By considering these 5 main things, you can develop a strong representation of your company. Establishing your brand identity is fundamental to ensuring consistency and success as it gives your company a visual representation to align your values to. Before creating anything, it is important to do your due diligence by researching what works and what doesn’t work within your industry.
You want to make sure you stand out among the completion. It is equally important to envision what message your company wants to convey. Depending on your answer, your brands tone should be reflected in its design. Don’t be afraid to draft and test out your designs and thoughts. Visualizing in your mind is one thing, but having your thoughts laid out can help you test and compare what may work for your brand. In time, depending on where your company values align, it may be useful to refresh and revisit your brand or to change its direction entirely.
Raises Your Link Authority 
