COVID-19 Business Trends and 4 Different Ways to Take Your Business Online (Infographic)

Adapt to COVID-19, Not Just React

It is clear now that the economic landscape has probably changed and shifted forever because of the COVID-19 pandemic and correlated business shutdowns. Many businesses have chosen the resiliency to adapt quickly, and we want to support with as much guidance as possible on all the ways we can make it through this difficult time, even thrive with some new opportunities. 

Here are some immediate steps: 

1. Craft appropriate messaging 

Make sure you are clear on how your business is operating and if you are open, during the crisis. Customers want to hear an acknowledgement of the crisis and an awareness of health policies so they are protected. Are you offering curbside delivery? Are you lowering delivery costs? Are your staff instructed to maintain physical distance? Be clear, and get the message across all your channels. 

2. Demonstrate how your business can help

Customers will remember how your business chooses to act or not act, to the extent it can, during the crisis. As a community, we will celebrate those that shut down appropriately, those who retooled operations to support the crisis and those in support of front line workers.  

3. Plan for long term shutdown 

No one has an exact answer how long shut downs will last, and for which industries. Consider worst case scenarios of a year or longer. If your products and services are still needed by customers, plan for a future where it can be offered. Likely these operations will involve some kind of digitalization, so see what tools are options are available for your business.

Current Consumer Trends to Consider

No doubt, consumer behavior predictions are out the door. During these unprecedented times, what people are buying and how they’re conserving limited funds is completely novel. Here are some trends to consider. 

Source: Visual Capitalist

1. Stay at home activities 

From dumbbells to paint sets, people are investing in products that enhance their stay at home living situations. New hobby trends are evolving to reflect what can be done from home. Small businesses like art studios are finding innovative ways of offering DIY kits to provide activities for people to do at home.

2. Cooking accessories 

With time on their hands, many people are turning to DIY cooking. Bread makers are now sold out across Amazon. Appliances, accessories and kits that help these activities have seen a surge of demand.

3. Self development 

As schools and higher education institutions close for the school year, self improvement inclined individuals continue to look for avenues to stay productive. Most bigger software companies offering a marketplace of courses are expensive, meaning there is opportunity in smaller, niche courses especially if the teacher already has an online audience. 

4. Online shopping

Existing online shops and delivery apps have seen surges in usage. Business experts are speculating that this might have been the push a lot of late adopters needed to finally embrace technology as a means for purchasing products, meaning that a wider audience will either have had experience with online shopping or are a frequent online shopper. 

5. Local delivery apps

Instacart saw an 150% increase in recent weeks. Food and other local delivery apps have been relied on now more than ever. Their convenience clear, they set the bar for fast, efficient, contactless delivery for consumers. 

4 Ways to Take Your Business Online

1. Ecommerce websites

DIY Skill Level: 7/10
Cost: $$$

Offer your merchandise, menu items or food products as ecommerce products. Try to offer free shipping options and offer discounts once in a while, a lot of customers visit websites like Raise every day in order to find the best coupon codes. Take payments online with a payment processor like Stripe. Make sure you answer as many questions upfront as possible like size, contents, ingredients and any other questions from customers you usually get. In order to do this you need to consider looking for a good internet provider that will boost your business to the next level. Eatel business announced that with an extensive high-speed fiber network your business will do more in less time,

DIY: Use Shopify or Squarespace to create an online shop. Keep it simple, include good quality photos, pricing and descriptions.

Ecommerce Website Design: $3200-$6800 (depending on number of products)

Tips for Specific Industries: 

  • Restaurants & Food
    • Offer curbside pickup and fast delivery options
    • Try to keep costs of delivery low
    • Consider frozen or reheat-able meal options
    • Get photos with good lighting
    • Clarify ingredients and menu item contents
    • Avoid high delivery app fees 
  • Retail 
    • Offer curbside pickup and fast delivery options
    • Offer free delivery with minimum purchase requirements
    • Offer financing options for more expensive productions with financial partners
    • Make sure photos are high quality, show multiple angels if relevant

2. Booking/Order Form Websites

DIY Skill Level: 4/10
Cost: $

Have a simple order form on your website with custom fields for customers to choose from. Offer pickup or delivery options. Try to take payments online if possible to streamline the process. If you’re creating something from scratch, keep it a simple landing page to link people to.   

DIY: Use WIX or Squarespace to create a simple landing form with a menu and photos. Have the form at the bottom of the page.

Landing Page Cost: $2200-$4000 (depending on number of pages)

Tips for Specific Industries:

  • Caterers
    • Great for bulk order dinner options 
    • Allow input of specific options (type of meat, etc)
  • Retail
    • Fast, flexible alternative to shop
    • Great for custom products, add fields for customization aspects
  • Services
    • Book free online consultations 
    • Use forms to collect deposits

3. Video Conference Sales

DIY Skill Level: 4/10
Cost: $

Most classes such as tutoring, workouts, coaching, etc. can be offered online through video conferencing. Create custom links through Zoom, Go-To Meeting, Google Hangouts and make them available on payments through a website. Many existing instructors already have existing customers that  know and love them. Simply offer an easy way to pay online and a virtual delivery. To optimize profits, offer an ongoing subscription for continuous clientele.  

DIY: Use Shopify or Squarespace to make a landing page where you use Stripe or Authorize.net to accept one-time and ongoing payments.

Payment Website: $2800-$4000 

Tips for Specific Industries: 

  • Education
    • Emphasize value adds for students no longer in school
    • Enforce turning on video for a in-classroom like experience
    • Create community through engagement encouragement
  • Fitness Instruction
    • Offer no equipment and apartment friendly exercise options 
    • Create scheduled live class for optimal participation
    • Charge a similar amount to in class exercises 

4. Digital Downloads/Membership Portal

DIY Skill Level: 9/10
Cost: $$$

Have videos, ebooks and worksheets that could be available for download? Create an online portal where students can login and access it after making a one time or ongoing subscription payment. You can create different tiers of memberships, support chats and even discussion boards for your special niche. 

DIY: WordPress membership plugins are available but require some knowledge to implement and customize.

Calgary Website Development: $6000+

Tips for Specific Industries: 

  • Professional training
    • Offer certification in area of expertise
    • Create timed digital assessments
  • Community forum
    • Allow social profiles and forum discussion to share resources
    • Build free platform, then offer premium memberships
  • Tutoring
    • Premium worksheets, materials 
    • Cater to parents looking to fill up free student time

How is the Cost of a Website Calculated

When businesses ask us for quotes to build a website they are often not sure how the price is calculated. It may seem like an arbitrary number pulled out of thin air without looking at the works behind the numbers. At JYZ Design, we strongly consider the cost of designing a website through the time required by our team to offer the fairest prices for small and medium-sized businesses. There is quite a lot of work that goes into a website –  to make sure it functions to modern standards, that it looks professional and to ensure it brings an optimal return on investment for our clients. It is important to understand the most common factors you should take into account when deciding whether or not the price you’re being quoted by a website design company is reasonable. 

Number of Pages

Deciding the scope of a website design proposal begins with knowing your company’s mission, future vision, and customer needs. The number of pages to a website is generally reflective of the amount of business your company does or can conduct online or how much of your information can or should be relayed online. For example, a company that aspires to provide an array of products/services may prefer to have increased niche pages. Should the company’s mission revolve around diverse options, describing each specific service through multiple niche pages promotes goals surrounding the company’s function and markets. Should a company be focused on a main service, such as a restaurant, not as many niche pages will be needed like websites for car dealerships. Mission pages reference a company’s function, markets, advantages, goals and beliefs, including pages such as:

  • Niche products
  • Niche Services 
  • Homepage
  • About Page
  • Investors
  • Programs
  • Packages

A larger, more service driven company might also opt for a more lengthy project portfolio or staff page. The visions of a company include its soft skills, where the company exhibits its values, support, achievements and staff. Website pages can be:

  • Contact Page
  • Staff List/Executive Team
  • Blogs 
  • Charitable Organizations Supported
  • Awards 
  • Partnerships
  • Promises
  • Rewards Club

Having the most beneficial website to customers requires thinking about needs that go above and beyond the homepage and the about page. Customers are both internal and external. Whether it be corporate companies, schools or local businesses, internal customers play an important part in the success of the company. Depending on how closely linked your company is to current news, it may be crucial to update customers on how the latest news events coordinate with your company. As such, the following pages highlighting specific customer needs are:

  • FAQ 
  • Testimonials/Reviews 
  • Latest News 
  • Contact Page   
  • Privacy Policy 
  • Careers Page/Benefits 
  • Terms and Conditions 
  • Events Page
  • Advertising Information 
  • Accommodations 

The more pages involved in a company’s website increases the diversity of the design layout, the dynamics of structuring SEO, and the work behind providing the best content.

CMS – Content Management System

Having your website easy to manage and update is essential. As the internet constantly evolves, so will your website. When you build your site, it is not a fixed cost, but includes having the flexibility to update it with every change or update your company requires. Investing early on in a productive website is a long-term benefit that saves time and money. WordPress is the best and most popular open-system CMS because it contains a high flexibility of functionalities while offering a full suite of plugins and themes that make design time efficient. As a website platform, WordPress has become so ubiquitous that in 2020 it is powering 35% of the websites on the internet. It takes up 60.4% of the market share for Content Management Systems (CMS). WordPress is most effectively utilized with innovative creativity that allows small businesses to compete distinctively on the market. Marketing and design agencies embody the mission of creativity with tools such as these and ensure a low cost to high quality ratio when designing your website. 

Domain/Hosting

Domain/web hosting allows websites and web pages to be posted on the internet. Hosting companies necessitate that your website domain is owned in order to host with them. Most standard websites function flawlessly with a typical domain provider like Godaddy. Starting from $9.99 a year and hosting from a company like Siteground, the cost of a website takes into account selecting, registering, and hosting your website’s domain.

Cursive writing, which actually is a component of Penmanship, is among the chief lessons a child could really ever understand. Everyone understands that each single individual has her or his own hand writing. Additionally, it help educate a kid discipline and endurance that’s much required to be able to be a productive paper writer generator. As an issue of truth each fashion of handwriting may enable a instructor discover the way you can teach each pupil.

The web system aids within the interaction procedure and in posting the composition easily. Professional writers and proofreaders supply a number of editing services to pupils in virtually any subject. Now doc enhancing is exceptionally needed to guarantee effective and mistake -free information. This is the place where professional editors come in, and they’re accessible using a internet – centered article editor platform.

When designing a website, the common notion is that money can be saved while efficiency is not reduced through utilizing online domain providers. However, some web design companies will offer discounted shared hosting. When websites are designed by local marketing and design agencies, individual costs to maintain a website are included within the combined rate. Because of this, website design agencies are cheaper than a dedicated server. Website design agencies ensure your website’s web hosting plan generates consistent traffic, conversions and is reliable for the security of your domain. 

Design Intricacy 

A study on the effect of aesthetics on web credibility discovered that first impressions are 94% design-related. Design spurs a company’s credibility, relatability and memorability. When a website browser clicks a website and is pleased by the design, a strong bond of customer-company trust is created. Experiments show web user’s first impressions of credibility can be judged in as little as 3.42 seconds derived only from its aesthetic appeal. 

As the prevailing evidence shows clients and customers seek out your website for the content, it is how this content is displayed that makes it truly worthy of reading. Websites are successful because of their ability to intertwine data with colours and visuals. 38% of people will stop engaging with a website if the content or layout is unattractive. The intricacy of a company’s website design relates to outside factors that are internalized and is why website design agencies provide such high returns on a website’s investment. Website design specialists take into account how your specific target audience wants to view your website, retains information, and the layouts that appeal most to them. They are innovative when it comes to design and positive first impressions. 73% of companies invest in design to differentiate their brand from competition. With the increase of mobile usage, it is imperative to have an attractive website. 

Imagery

Every website needs visuals to represent unique products and service offerings from their company. Consider the source of where your picture content will come from. Do you have high quality photos from past projects? Will you need custom photography? Will you need custom graphs or mockups to represent specific product features? Would your brand benefit from custom illustrations? Odds are, like most businesses, your designers will simply work with stock photos, which most companies will include as part of the website build. Original photos grab customer’s attention, build credibility and show the true power of your product or service. When you invest in the design of infographics and custom photography, customers invest back.  

Psychologist Jerome Bruner found that people remember 10% of things they hear, 20% of what they read, and close to 80% of things they see or do. Infographics and photos provide an immersive, alluring experience to your website. When you have your website designed by a marketing and design agency, you receive an artistically driven team that knows where and how to include comprehensive, beautiful imagery, eliminating the financial stress of reaching out to freelance photographers with a narrow vision for your website.  

Written Content 

The cost of a website includes its marketing component. When building a website, you are also tasked with digital and content marketing that includes taking into account:

  • Marketing
  • Copywriting 
  • Search Engine Optimization 
  • Readability
  • Consistency 
  • Brand Building 
  • Information Structure

Websites are the foundation of showing potential clients who you are, what your mission is and the products you offer. Additionally, it is proving to customers why they should stay loyal and continue to grow with you as a company. When done right, the written content of your website promotes your brand as a thought leader, inquires calls to action, and micro-targets demographics. 

Great written website content elevates the design, information and pictures on each of your website’s pages. Written content is relevant, showing industry experience to dynamically promote information that customers are searching for. According to McKinsey & Company, the three C’s of customer satisfaction are consistency, consistency, and consistency. Aligning your brand’s message and target throughout all of your written content is challenging, yet done right shows that you care about your customer’s journey. 

Oftentimes, business owners are specialized in their sector, yet they do not know how to navigate the complicated workings of written content. When we build a website, we want our efforts to be worthwhile. For people new to marketing it can be a headache. Time is as valuable as money, and when taking into account the research written content requires, the ease and guaranteed quality of marketing agencies are worth the price of a website. Outsourcing your website to an agency ensures that the love for your business is shown in the style of your website, maintaining consistency and scaling your efforts. 

Search Engine Optimization 

The purpose of a website is to drive traffic growth by targeting demographics and increasing customer relations. This cannot be achieved without incorporating Search Engine Optimization into your website. Search Engine Optimization (SEO) increases the number of leads to your website through its visibility on the search engine. You can check it out from this article.

SEO includes inserting long-tail and short-tail keywords into your website’s written content. Used in moderation, Google picks up on these keywords to boost your website’s ranking and allows your site to pop up when customers input these keywords into the search engine. 

With its recent algorithm updates, Google allows only the most quality websites to be visible. SEO requires a balance of understanding how to incorporate keywords and a high caliber of images amongst other components within your website. When done correctly, SEO boosts your website’s ranking and location targets communities with high potential client conversion. Resulting in a high source of leads and increased user engagement, SEO adds to your brand’s reputation as a thought leader. 

SEO is an excellent source of cost management to think about for your website to enhance your ROI. Search Engine Optimization thrives through:

  • Improved page loading speed
  • High quality content
  • Optimized images
  • Blogs
  • Outbound links
  • Infographics/Graphs
  • Readability
  • Keywords
  • Click Worthy Titles
  • Diversifying Content
  • Short and Long Posts

Payments

E-commerce has become a lifeline of retail and will continue to become more popular as the years progress. Absolutenet shows that Amazon has surpassed Walmart as the world’s largest retailer. Globally, online sales account for 16.4% of retail purchases. Should your company wish to sell its products online, this is another cost to take into account when creating a website. Additionally, the risks of error must be remembered when a website is launched and your e-commerce platform is expected to perform and fill orders to a high degree of excellence. Including e-commerce within your website involves challenges and risks, but the rewards are endless when businesses provide the option to locate their product quicker, enable deals, stay open 24/7 and create targeted communication. Including e-commerce in your website allows brands to be the central voice of their sales, thus the leads to their website are more crucial than ever. 

JYZ Design offers e-commerce websites, as our extensive experience greatly contributes to effective e-commerce design and implementation. 

Functionality

Website functionality is the foundation of how well your website will work for customers on the web. On top of creative design, websites need responsive design. Your company’s website should be able to be opened, accessed and optimized from whichever mobile device customers browse upon. Responsive design ensures that the layout of your website is formatted in such a way that it navigates customers to points of purchase through many different avenues. 

Reviewing the Cost of a Website 

To summarize, building a website will always be an investment. It is how you choose to go about creating your company’s website that determines whether this will be an investment of your time and money or a return on your investment. Aspiring to build a cost-efficient, quality website that delivers on written and visual content is a comprehensive task. JYZ Design delivers the consistency that customers look for in the modern age by offering a small team of professionals at a lower cost than a single full-time employee. Writing for your customer, our team provides support and a wide range of services to ensure your website is keeping up with the times. Visit our website calculator to view prices, request a quote, or book a free consultation to start creating your website. 

Using a Website Builder vs Hiring a Web Design Company

Easy to use website builders have flooded the market with certain low barrier to entry industries with amateur websites. This has left data organization companies like Google in frenzy trying to sort through the clutter and bring the websites you are actually looking for to the forefront. If you’re actually expecting your website to be a source of traffic and conversions and the industry is competitive, Moonfarmer agrees that a Shopify, Squarespace or Wix just won’t cut it.

1. Keyword research: A professional website company will do an in-depth Google keyword analysis, including what your competitors are ranking for, what has a reasonable balance or high search traffic and low competition. This includes niche or specific long tailed keywords that might be capturing untapped traffic — like “Mexican organic restaurant” versus “restaurant”.

2. Heading tags: In the development of the website, a professional web designer will embed header tags in the code to create a hierarchy of importance to tell Google bots. If these aren’t chosen correctly or are not tagged, you may never see your page ranked.

3. Design: UT web designers have lots of tools at their disposal – like stock photos (with proper copyright attributions). Working with existing templates is doable, but unless you are completely comfortable with your artistic vision on how colors are contrasted, photo editing and typography, there is a visible difference between amateur designed websites and professional companies. As users are used to high standards, they will be able to tell the difference as well. If you’re starting a roofing company, you can have your website designed by this company that won the Roofer Website Designer Choice Award.

4. Content: Deciding how to segment and prioritize information is crucial to both ranking for the right keywords as well as organizing information to be easily found by visitors. This can include decisions on what to put on the homepage and what to offer people to “read more”. A common issue that business owners have is writing walls of text about the subject matter they love, without necessarily deciding what is most important to present first.

5. Functionality and integrations: You’d be surprised to learn how many software applications are available to optimize your business operations. Some examples of apps you might need are: Customer Relationship Management (CRM), payment processing, membership portals, event signups, subscriptions, eCommerce, etc. Web designers from web design nashville will be able to integrate these effectively to help your business run like a smooth money making machine. Website builders are super limited in what they can integrate with and lots of companies reach a point where they reach a wall of what can be implemented.

There is of course good reason to use a website builder as well, we actually recommend it for people just trying to get started, with a lower budget. Professional web design companies often come across amateur websites at a growth time when companies are ready to upgrade. The benefit is that you don’t need any technical knowledge to just get started. You can also easily edit if needed, though most web design companies will setup an easy process for editing as well.

Using a Website Builder vs Hiring a Web Design Company

This diagram shows the exact difference between website builders and WordPress, which JYZ Design uses. It’s a steep learning curve, but we’ve done that hard work for you. As Thomas digital suggests, “using a ‘free’ website builder could cost your company many tens of thousands of dollars in wasted man hours and even more money in the opportunity cost of lost potential revenue.”

Comparison

Website Builder Website Company
Price Point $ $$
Traffic Expected
SEO Optimization Potential
Functionality Possibility
Growth Potential
Ease of Edits
Design Expertise
App Integrations

Conclusion

Website builders are a great place to start if your main objective is to have somewhere for customers to find you. But if your business is in growth mode and you need SEO to start becoming a traffic source as well as compete in your industry, you need to work with a website builder that is specialized in how to make your website work for you. 

Average Calgary Web Design Prices

If you’re launching a new business, rebranding or updating your website, you may be seriously considering hiring a website design agency. Of course, with this consideration comes the internal debate of whether or not the investment is worth the payoff. 

You can take a few different routes when building a website; using a website builder or hiring a professional Calgary website design agency. While website builders can be effective for very small, blooming businesses, informational directories, blogs, and initial project start-ups, in order to compete properly in your industry, you need a high-quality, fast and personalized website that can stand the test of time. 

If you’re already here, chances are you’ve looked at how the cost of a website is calculated to see the dynamic of marketing, design and copywriting powers that go into creating an optimal website and you’re interested in getting a quote

What are Calgary’s Average Website Prices?  

The pricing for websites retains a standard range per the professionalism, experience and artistry that goes into creating them. The prices for websites are divided according to website type, including a:

  • Budget landing page 
  • Small business website 
  • Corporate website
  • Software/web application 
  • eCommerce website

The Average Price for a Budget Landing Page 

Having a website with a simple list of requirements does not mean you should resort to website builders if you can afford to invest in a professional website. A budget landing page provides a clean, modern, functional and opportune technology to leverage your local online presence and use as a platform to channel social media and digital marketing. 

A budget landing page includes the essentials like a home page, contact form and information. It is a great way to start building revenue and recognition. Within three weeks, you’ll be on your way to establishing your business without breaking the bank. Keep in mind, your expectations for a good ranking can’t be too high as Google doesn’t crawl websites without well-rounded sitemaps. 

The Average Price for a Small Business Website 

Small business websites range from $3,200-$5,500 per website. Small businesses encapsulate start-ups, local businesses and the self-employed. 

The exact cost to build your website depends on its functionality. If you have multiple types of products, your website will be on the higher end of the spectrum, as you will need more pages.

It is important to remember that within this cost, you are not just paying for a website, but for a domain name, hosting, content management system, custom page design, search engine optimized copywriting and the peace of mind that your website will be up and running within 3-8 weeks with a smooth launch. 

A small business website will make sense if your business requires 5-6 pages that contain a homepage, about page, portfolio/gallery, services, FAQ, contact and blog. 

The Average Price for a Corporate Website 

The average Calgary web design price for a corporate website ranges from $5,500-$15,000. However, the budget of a larger corporation, depending on its needs, can also see numbers for a website reach past $15,000 and up towards $25,000. Corporate websites maintain the functionality, quality and reliability of the small business websites on a larger scale, more networked scale. 

Larger website projects typically require a Request for Proposal with detailed information on the scope. This can vary greatly, depending on the number of pages and whether or not any technology is required. Most companies with the capacity to complete projects like this will require a detailed consultation before giving a concrete quote.

A corporate website’s scope usually includes at least 20 pages to account for all of its products/services, information about the company, information for/about shareholders, contact information, news releases, membership functionalities and resource databases. 

The corporate website receives customization according to its services to showcase its competitive edge in a dynamic collaboration of effects, coding, content and design. On average, a corporate website takes at least six weeks to plan, execute, evaluate, edit and launch. 

The website structure accounts for a large chunk of the average price for a corporate website, with the cost for a secure website certificate, ongoing maintenance, domain registration, content, potential gateways, livechat, and features filling in the rest. 

The Average Price for Software/Web Application 

With web applications, the read-only format of a website evolves to be able to change according to the requests of the customer. Web applications consist of interactive features that allow users to engage with the business or organization.

The average Calgary web design price for web application starts at around $7,000. The cost includes the functionalities that consist of getting a standard website up and running, such as domain hosting, secure website certificate, search engine optimization, content writing and custom design, with the additional software components that add interactivity. The costs for different plug-ins are thus included. 

Our Calgary website designers highly recommend those who are interested in web application to seek out professional agencies. Web application does not just represent the business, but becomes a part of the business – and it is crucial that it exceeds modern standards and works without a hitch. 

Developing custom applications requires a specialized company familiar with UX design and the latest programming languages. Some examples of common software based web development projects include: 

  • Marketplace: $10,000+
  • Recurring subscription: $5,000+
  • Restricted content membership: $7,000+
  • Product customization (eCommerce): $8,000+
  • Event ticket sales: $7,000+
  • Search engine (real estate/travel): $8,000+
  • Questionnaire/Custom form: $5,000+ 

The Average Calgary eCommerce Website Price 

ECommerce is paving the way for website design. When you optimize your website for eCommerce, you open your business up to a powerful stream of revenue and potential leads. The eCommerce website remains static except for its shopping functionality. 

The design of an eCommerce website more intricately involves expertise in UX design to align product photos, product descriptions and product captions with their functionality across different browser types and sizes. From product details optimized for Google shopping to shipping setup and email marketing integrations, there’s a lot of detail that goes into a successful online shop. 

Similar to the pages of a website for small-corporate businesses, the number of products that make up the eCommerce portion of your website will determine the price of your website. As such, the average Calgary web design price for an eCommerce website ranges from $5,000-$11,000 for an agency. 

Depending on the number of products your business will list, the pricing follows the following format: 

  • 10 products: $5,000 
  • 20 products: $8,000 
  • 30 products: $11,000 

Choosing a Web Design Agency

Now that you know the price of a Calgary website, you can start researching website design agencies whose scope meet this target, as we intend to do. When searching for the right website design agency to create your website, price is important, but it should not be the leading factor of your decision to choose the agency that you do. 

Take a look through the portfolios of your top candidates, agencies all have a distinct approach, and therefore style, to the websites that they create. Some agencies may specialize in tech-focused, software websites, while other agencies may have strengths in travel and tourism.

Make sure to check if the websites designed all look the same, or if the websites are expertly customized. The marking of an excellent website design agency notes the similarities of the sites through their quality and creativity, not duplication, when pieced together into a portfolio. 

You want to browse through the agency’s entire website. Do they do social media marketing? Digital marketing? The more diverse the services of the agency, the better they will be able to create your website to act as a platform for digital advertisements and as an anchor to social media. 

Additionally, you want to survey the design and copywriting of the website agency’s website. The attention to detail and level of innovation will tell you how attuned they are to the current market, new trends and how much quality of care they put into websites. 

Check out the team section of the website. One of the best things about hiring a Calgary website design agency is the vast knowledge the agency draws from their team in their areas of expertise. The team should consist of copywriters, website/graphic designers, project managers and web developers. If the team does not consist of these core people, you may be missing out on your advantage via agency. 

Ultimately, the proof is in the consultation. Most website design agencies will offer a free consultation for you to meet with a leader and talk about your goals, ideas and how they syndicate with the expertise of the agency. 

Remember, the agency you choose will be your partner for at least a few weeks. Their vision, values and passion are just as vital as their experience. 

Pricing for Calgary Websites 

Although these average prices represent our most up-to-date scope of the web environment, website prices in Calgary can and will still vary. Knowing how much your website should cost you will help you plan your goals to take with you to your consultation meeting. 

If you’re still on the fence about considering whether or not to go with a professional Calgary web design company, consider: 

  1. The longevity you hope for your business
  2. The competition in your industry
  3. Whether or not profits are directly affected by your website 

You can also use tools to get a better quote, just by answering some questions on our free website quote calculator. Or feel free to get in touch with our website design agency if you have any questions.

Finance your website starting at just $500/month

Looking to grow your business through a professional website but upfront costs are in the way? We’re excited to offer qualifying small businesses a flat rate of $500 for a contract period of 6 months for simple landing page websites. This includes maintenance, SEO and blogging efforts.

You can buy it now and pay later! Why sacrifice driving real traffic for cost? You can get a website for less, but a lack of real optimization makes it impossible to stand out above the competition.

How to qualify to finance your website

To qualify:

  • The personal guarantor must provide a personal credit score report (Borrowell or Credit Karma are free)
  • You must provide a business credit card (1st month will be charged right away)
  • You must sign a contract

And that’s it! We’ll do a meeting and consultation in person or over the phone to make sure we are on the same page. After, development takes about 2-3 weeks, then rounds of revisions.

Option to extend the contract and optimization services will be offered nearing the end of the term.

Website design scope

Scope that qualifies:

  • Landing page + up to 5 other pages
  • Contact form functionality
  • Blogging functionality (1 blog/month)
  • One add-on: Popup, newsletter subscription, booking engine external link, one extra page, socials integration, reviews/testimonials, video or photo gallery.

Anything outside of this scope will require a custom quote.

Amortize website design. Finance website design. You should be able to, like other business investments. The catch? We get to work with you as a longstanding client and actually help with web traffic.  

Need more flexibility?

Save 10% when you apply for Paypal credit and pay in 6 months with no interest. OR extend your term up to 36 months with flexible payments. Simply answer 2 quick questions: your birth date and your Social Security number. You’ll know within seconds if you are approved. PayPal Credit will automatically be added to your PayPal account.

Other financing options

Check out these other business resources to apply for business loans!

Type Loan Amount APR Term
Unsecured $1,000 - $35,000 Unsecured Pesonal Loans from 5.99% 3 years or 5 years
Unsecured $5,000 - $500,000 Starting at 5.9% 3 - 60 Months
Unsecured Up to $250,000 Business Loans from 9.99% 6 - 24 months
Unsecured $5,000 - $150,000 Starting at 8% 3 - 24 Months

How to Build a Conversion Based Website

1. Create a modern user experience

The standard of website usability has grown with big technology companies setting the bar for easy navigation. Professional companies should create designs and experiences are strategically to be unique, innovative and professional. If a user navigates from Google or Facebook, to your website – is there a gap in how the website feels?

  • Design – Does the branding and look of the website feel professional and trustworthy?
  • Speed – How fast does it load?
  • Effects – Does it use the latest scroll effects, animations, anything to differentiate?
  • Navigation – How does a user’s experience flow from page to page? Are they able to find what they’re looking for?

2. Have pages focused on call to action

Every webpage needs to have a purpose. First, you need to identify what that intent is. Is it to fill out a form, make a purchase, book an appointment, make a phone call or visit your store? Do you need to direct them to another page with a call to action page section?

 

 

 

 

Or get them to submit a form right on the page? Or add something to their cart?

3. Integrate software to streamline business processes

What software should you integrate to streamline people to perform the desired actions on your website? Here are some examples:

  • Salon Website – Appointment booking engine with service time slots and different staff
  • Real Estate Website – Interactive map of property, listings widget to show individual property details
  • Daycare Website  – Tour booking popup with dynamic calendar dates
  • Travel Agency Website – Dynamic deals widget and database search integration
  • SaaS (Software as a service) Website – Membership levels and payment subscription integration
  • Job board – Ability for users to submit profiles and recruits to upload job listings

And anything beyond this that requires custom code, make sure your project manager understands the entire scope of functionalities and that your engineer(s) can execute.

4. Write the website to be professional, natural and SEO friendly

We write the content of your website to speak to Google’s algorithms so the internet understands the content of what your business has to offer. We take into account readability and write for YOUR customer. We marry the necessity of inserting SEO friendly keywords with a fluent, natural and professional tone that Google crawls to detect for valuable content.

5. Optimize for SEO (Search engine optimization) internally and externally

SEO is often the make or break of a lot of companies. Getting on the first page means getting 91.5% of organic traffic! Professionals like our website agency make sure your website is designed to be SEO friendly then we use whitehat link building to raise the authority of your website.

First, you have to study and analyze your current positioning and web pages to figure out what needs to be improved and implemented for better rankings. This will ensure you use the most popular and targeted keyword to maximize website traffic and sales. Keyword selection will also be based on the competitive analysis, which will help generate quicker results on Google. Look at competitive data from your top 10 competitors on Google, which will extract your competitor’s page authority.

Because the search engine industry is a highly competitive and changing marketplace, monthly maintenance is absolutely necessary if you want to gain and sustain top placements in Google in the long haul. Updates on your website are required to keep up with the latest search engine algorithms, develop quality and contextual link partners, re-tweak pages as necessary. Continuous submissions to directories, article writing and submissions make your website relevant and increases its authority in your competitive space.

6. Don’t stop updating your website

Lastly, a huge mistake people make after getting their website created is they leave it dormant, hoping it’s enough to attract customers. Search engines KNOW that active businesses have evolving content and do not give credit to websites that do not change. Technology needs continuous optimization, information needs to be edited and updated as changes occur. A great easy way to keep things fresh on your website is simply to use built in blog functions and write short articles at least once a month to keep your website relevant.

Use Google’s free tools like Analytics, Webmaster and Search Console to continuously analyze:

  • What is your traffic?
  • Where is your traffic coming from?
  • How long are they spending on your site?
  • What keywords are getting them there?
  • What errors are driving them away?

There are many options to create your own website out there, for much lower costs. However, as discussed above, going to a professional website company is also an option for real businesses looking to get to that next level of really getting visitors and converting them into customers.

Google’s Free Web & Marketing Tools to Optimize Your Business

1. Find out if your website is converting

 

Google Analytics

Google analytics is amongst one of the most popular free tools to have when it comes to tracking data on websites. It’s primarily meant to show relevant data to help you understand who comes to your website, how often they visit it and how they behave on it. All of this provides insight on if your marketing, website design and conversion tactics are working as expected. If you’re running your own ads, it’s essential to make sure they are producing a ROI. Or if you’re working with a marketing company, it’s useful to keep them accountable.

Bounce Rate

An important measurement to keep your eye on is “Bounce Rate”. It’s the percentage of single-page visits in which a person leaves your website from the landing page without browsing further or performing an action (click, filling out a form, etc.).

Having high bounce rate may seem like all your traffic is turned off by the content on the website diverting away. This isn’t necessarily the case for some businesses. It could be that you have all the information a user requires, simply by a quick browse of the homepage. In other words, a direct interaction isn’t required for them to become a client or customer. An example of this is call based services, where a user simply has to quickly read the content and jot down a phone number to call. However, if you have an ecommerce website where direct income is sourced from users performing various actions on the site, this could mean there are issues on the website that need to be addressed.

Session Duration

On average, what amount of time are users spending on your website? News, information heavy and large ecommerce websites thrive from higher sessions durations. This means consumers are taking the time to browse the content. Websites focused on more direct call-to-actions such as anything with a booking engine might want to target lower session durations in order to push users to quickly commit through forms and software.

2. Track campaign success based on traffic fluctuations

Measuring the amount of traffic on your website can be a useful insight when launching new campaigns. Usually, new campaigns are coupled with spikes in traffic, you’d be able to correlate your marketing to these results. Visual graphs can show you if your campaigns are reaching users. Google analytics is packed with tools to help you keep track of this. Especially insightful is session source data, which will show you the exact website from which a click came from.

New Users

Traffic can be divided up between new visitors and returning visitors. Whether you’re looking to build loyalty or expand into new demographics, this gives you insight into whether or not you’re reaching your goal. If your campaigns are meant to bring back old customers, you’d hope to see a greater number of returning visitors. If your campaigns are meant to reach new customers, you can check if the referral channels are where your ads are active.

Google analytics is great to measure the success of your campaign. Figuring out how your audience is viewing the page and where they are finding it from gives insight into how and if your goals are being met.

3. Pimp out your business listing

Google My Business

Another way to leverage some free tools for your business is to sign up with Google my Business. Having your business show up on Google makes your business more reputable. It allows your business to appear on maps, which is essential for businesses where location is important. It also provides calls to action for potential customers such as viewing your website, a phone number to call and even shows past reviews. It allows a business owner to upload photos showing your business operations and create posts about upcoming events. Signing up even helps with SEO (search engine optimization) as Google always gives preference to websites and companies that use a range of their services.

4. Find REAL keywords

Google keywords

This tool is a great way to create keyword lists. Just by entering a seed keyword, it can create thousands of related keywords. That list of keywords will show search volume seasonally as well as the amount advertisers are willing to pay for those keywords. This is helpful when planning text and display ad campaigns to preemptively budget and gather some expectations of performance. It can also help with SEO by letting you know what terminology potential customers are using in search, giving you strategies of how to create website content.

5. Getting your website recognized by crawl bots

Google Search Console

One of the most important things to do once you have a website up on the internet is to get it on the first page of Google, where 91.5% of organic traffic is known to come from. Most people will select one of the first ranked websites. Google search console allows you to have the google crawl bots to index your website by using a sitemap that you or your web developer submits. Think of this like giving Google a roadmap to the structure and content of your website, helping it categorize and determine its potential ranking.

 

 

 

6. Optimizing speed & performance

Google Page Insights

Knowing how fast your website loads can be very important for your visitors. Having a slow load time can push visitors away. People’s tolerance for load times is extremely low since websites they visit often invest so much on high functioning servers. Google’s page speed test will actually show you details on exactly what’s wrong with your website on desktop, tablet and mobile so you can fix the exact issues. Common website problems are image size optimization, render-blocking JavaScript and CSS, server response time, browsing caching, etc.