digital content marketing
YOUR CALGARY DIGITAL MARKETING TEAM
JYZ Design is an innovative, full-service digital marketing agency. We focus on social media, engagement, ad campaigns and high-quality media production. Our strategy consists of prioritizing authenticity and long-term growth – keeping brands relevant in the digital realm of fast-moving information highways.
We do not work with clients looking for quick, hard sells. Rather, we tell stories using posts, campaigns and emails as the mouthpiece. We combine headlines that resonate, videos that stop scrolling in its path and design tailored to targeted demographics. Acting as a marketing manager’s toolkit or a business owner’s consultant, our agency can integrate many channels of marketing scope.
Omnichannel marketing options
Digital Marketing Components
Content Marketing
Content like blogs, press releases and articles are crumbs you leave on the face of the internet to give indexing bots from Google and Facebook data on the validity of what you have to offer and whether to boost it or ignore it, in order to deliver what their users are looking for. We create campaigns that keeps your content in front of as many eyes as possible.
Social Media Management
Through professional photography, videography and graphic design, we tell stories that turn impressions into long standing fans. Using tools like hashtags, geotags and other similar instruments to define target audiences, we can reach your demographics in an organic way. Our strategies sustain ongoing audience growth.
Paid Ad Campaigns
After learning about your customer journey, we help create a strategy for how to find the most valuable customers. Through digital marketing targeting methods like in-market audiences, keyword searches, geo-location and specific demographics, we’ll turn your marketing into an engine of conversion that sees your business generate real leads.
Digital marketing services we offer
Channels of Digital Marketing
We research topics your desired customer base are interested in and questions they are Googling. Starting with this strategy ensures that certain content to surge to the top of search results because of relevance.
Photography and custom graphics can build audiences on Instagram and Facebook, depending on your demographics. We integrate hashtag and scheduling strategies to increase organic reach for your posts.
We engage with your most likely demographic through likes, follows and views to build valuable awareness for your brand, utilizing many social media native tools. This sustains ongoing audience growth.
Zero in on the radius with the demographic most relevant to your location dependant business, or the specific interests most applicable. Our strategic graphics and captions ensure low cost per clicks for the most optimal conversions.
Your own website blog is crucial to building your search ranking. It tells Google your website is being actively maintained and that you have a lot of specific information relevant to search terms. We are able to consistently transform your notes into blogs.
Video is the new way people are used to absorbing content – it’s fast, riveting and maintains interest. Whether it’s through slideshows, animations, videography, editing effects, we know how to showcase your business expertise.
Search Engine Optimization
We research your desired customer bases content preferences, interests, and search engine queries. Starting with this strategy ensures that certain content to surges to the top of their results because of relevance.
Instagram and Facebook Posts
Photography and custom graphics can build audiences on Instagram and Facebook by integrating hashtags and scheduling strategies to increase your businesses organic reach.
Brand
Engagement
We engage with your most likely demographic through likes, follows and views to build valuable awareness for your brand, utilizing many social media native tools. This sustains ongoing audience growth.
Paid Social Campaigns
Zero in on the radius of the demographic most relevant to your location dependant business, or the specific interests most applicable. Our strategies ensure low cost per clicks for the most optimal conversions.
Email Marketing
Maintain and grow a loyal returning customer base. We can help strategize contact information acquisition and develop professionally designed emails with messaging that promote low unsubscribe rates and encouraging engagement.
Public Relations Releases
We can create keyword rich content for distribution across several high traffic news platforms. This increases brand awareness while increasing domain authority.
Blog Writing
Your own website blog is crucial to building your search ranking. It tells Google your website is being actively maintained and that you have a lot of specific information relevant to search terms. We are able to consistently transform your notes into blogs.
Video Editing
Video is the new way people are used to absorbing content – it’s fast, riveting and maintains interest. Whether it’s through slideshows, animations, videography, editing effects, we know how to showcase your business expertise effectively with professional video.
Social Media Strategy
- Demographic research
- Content pillars
- Platform recommendations
- Ongoing content creation plan
- 6 content graphic templates
- Hashtag strategy
- Outreach strategy
Content Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 8 posts per month or 2 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 4 stories per month or 1 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 5 comment/message replies
Package has the option to add paid ad campaigns.
Growth Package
- Same as content package except:
- 16 posts per month or 4 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 8 stories or 2 per week
- Up to 10 comment/message replies
Package has the option to add paid ad campaigns.
All In Package
- Same as growth package except:
- 24 posts per month or 6 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 16 stories or 4 per week
- Up to 20 comment/message replies
- Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
- 1 email newsletter/month
- Monthly Reporting
Package has the option to add paid ad campaigns.
Product Photoshoot
- Initial moodboard
- Shotlist
- One photographer onsite
- 30 final photos
Lifestyle Photoshoot
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- 40 final photos
Photoshoot + Video
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- One videographer onsite
- 60 final photos
- One ~2 min final video
Digital Growth Journal
