Custom Packaging Design
Product packaging thatstands out on shelves and online
Make your products stand out with an eye-grabbing custom packaging design that encapsulates your brand. Your packaging is what your customers see when purchasing your products – we ensure it communicates its purpose and your brand effectively.
We’ve worked with a wide variety of industries including beauty, food, nutrition, household, marijuana, etc. Whatever the regulations and requirements, we’ll work with you so it’s up to industry standards – from copywriting, to nutrition facts, to production and product photos.
Recent Client work
Featured Portfolio
Components of product packaging
Packaging that Tells Your Brand Story
There’s a million ways to phrase your value proposition, we can help find the specific headlines that delivers impact.
We help perpetuate the look and feel you need to build a real brand by consulting with you as well as doing market research to achieve this.
Not sure about how to calculate or show nutrition facts? We can help come up with the correct format.
We can help decide the necessary details that your customers need to know – ingredients, weight, size, instructions, etc.
Organic or eco-friendly? We know how to work with certification branding regulations.
Most retailers require Canadian products to have both French and English wording. We’ll help you translate all the writing.
Preparing for print usually means ensuring the template, colors, foils and embossing are all accurate. We also have printing sources we work with to recommend.
Ready to market or sell? We can help you create gorgeous mockups or take studio photography so your products are professional.
Copywriting
There’s a million ways to phrase your value proposition, we can help find the specific headlines that deliver the most impact.
Branding
We help perpetuate the look and feel you need to build a real brand through consulting and market research.
Nutrition Facts
Not sure about how to calculate or show nutrition facts? We can help come up with the correct format to communicate effectively.
Product Details
We can help decide the necessary details that your customers need to know – ingredients, weight, size, instructions, etc.
Certifications
Organic or eco-friendly? We know how to work with certification branding regulations while ensuring they don’t go unnoticed.
Translations
Most retailers require Canadian products to have both French and English wording. We’ll help you translate all the writing.
Production
Preparing for print usually means ensuring the template, colors, foils and embossing are all accurate. We can recommend printing resources.
Product Photos
Ready to market or sell? We can help you create gorgeous mockups or take studio photography where your products are displayed professionally and impactfully.
Product Photoshoot
- Initial moodboard
- Shotlist
- One photographer onsite
- 30 final photos
Lifestyle Photoshoot
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- 40 final photos
Photoshoot + Video
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- One videographer onsite
- 60 final photos
- One ~2 min final video
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Branding Questions
Frequently Asked Questions
There are 3 different types of nutrition information for food packaging.
Nutrition Facts Tables: This is required on food packaging and lists information about calories and 13 essential nutrients and vitamins.
Nutrient Content Claims: Are based on current scientific claims, such as “Low Sodium” or “Free of Trans Fats”.
Diet-related Health Claims: Four claims are permitted on packaging which are: reduce risk of high blood pressure, heart disease, some types of cancer, and osteoporosis.
The following health claims are allowed.
A healthy diet low in saturated and trans fats may reduce the risk of heart disease.
A healthy diet with adequate calcium and vitamin D, and regular physical activity, helps to achieve strong bones and may reduce the risk of osteoporosis.
A healthy diet rich in vegetables and fruit may help reduce the risk of some types of cancer.
A healthy diet containing foods low in sodium and high in potassium may reduce the risk of high blood pressure, a risk factor for stroke and heart disease.
SKUs, which stand for Stock Keeping Units, are unique to a company. It is used for stock-keeping purposes internally. SKUs are typically 8 alpha-numeric digits in length. SKUs are used for both physical products and intangible services. SKUs can be used to identify products features like colour, size, type, brand.
UPC stands for Universal product code, which any company can scan and use. They are usually 12 numerical digits in length. They can only be used for physical products and are assigned by GS1 which is an international organization that develops and maintains the standards for barcodes.
CMYK is made up of four different colours, cyan, magenta, yellow and black. CMYK is used in inkjet printers and the four different colours can be combined to create a wide variety of colours.
Pantone on the other hand is a specific colour that is specially mixed together by the printer. This requires more labour and materials and is typically more expensive than CMYK. Pantone colours are used when it is important that brands have consistent colour usage across different printed materials.
Choosing between CMYK VS Pantone depends on budgetary constraints and the nature of what is being printed. Some products can even use a combination of the two.
Yes, we do include French translations. We will work closely with French speakers to ensure proper spelling and grammar.
The cheapest packaging would be sticker labels. They come in a variety of sizes and paper finishes. Larger order amounts will also receive a quantity discount from printers, bringing down the price per label.
There are 5 common types of packaging used depending on the product.
Paperboard boxes, which are typically used for smaller, lighter items such as cosmetics.
Corrugated cardboard boxes. They come in a variety of sizes and are strong and durable, making them the ideal choice for larger, heavier items.
Rigid boxes are typically used for expensive, luxury products or gifts. They are made of a thicker paperboard material and offer protection and durability. They can come in a variety of finishes, sizes and styles. Some companies even offer add-ons such as magnetic lids.
Labels/stickers can be a cost-effective form of packaging and can be used on a variety of products such as cans, jars or boxes. Labels come in a variety of finishes, sizes and can even be cut into specialty shapes.
Flexible packaging can come in a variety of finishes, sizes and styles. Packaging can feature transparent windows or be completely opaque. The packaging can be resealable if needed, come with holes to hang the product in-store and tear notches for easy opening. This is a popular option for snack products.
We will provide you with one product mockup for each unique product (UPC).
Yes, for an additional cost we can photograph your product. For $500 +GST you will receive 30 final edited photos.
Yes, we have worked with various printing companies in the past for a wide range of packaging materials and can recommend printer options. We will work with the printer to ensure there is a seamless transition from design to the finished final product.