Rustic Canadiana Accommodations & Local Restaurant
Complete with a photoshoot and new branding, we helped relaunch all of this property’s digital assets into the local market and beyond! Our Calgary web design team created a dynamic website with modern refinement that transported visitors to the Canadian Rockies. The content, layout of the pages and SEO optimized headers exhibit the best of what this rural, natural paradise resort has to offer. From campsites to weddings, meetings, conferences and their rustic Canadiana restaurant, we consistently founded our marketing strategy on a destination experience. Our digital marketing team communicated the entirety of the Schott’s Lake experience into social posts, digital ads and a brand new website.
Our Calgary digital marketing team embraced the four season ambiance of Schott’s Lake to create unique and engaging social media campaigns that catered to the seasonal desires of tourists. Our daily social media posts paid homage to the sights, sounds, tastes and experiences of spring, summer, winter and fall in the Canadian Rockies, while embedding promotions and educational posts about the area. We collaborated with our media production partner, where our project manager organized photoshoots to create shot lists, model sourcing and schedules. Capturing the essence of an experience with a beautiful lens is key to customers imagining themselves in the photos of websites and social media. We aimed to inspired locals, families, tourists, couples and travellers with the idea of pristine nature and secluded bonding. We also helped produce and edit restaurant focused videos to present the staycation experience in different mediums.
We research, planned, sourced and generated photos, captions and scheduled daily social media posts for Schott’s Lake on Instagram and Facebook. Our copywriters subconsciously embedded the experience of camping, dining and staying in the Rocky Mountains with relatable captions, fun facts and engaging questions. We used Instagram and Facebook’s best practices to grow a strong following. We posted regular customized stories for followers to vote, ask questions, answer polls and interact, leveraging an online network to enhance the resort’s experience. Organic content was supplemented by digital ads that support specific sales efforts seasonally.