Long Term Audience Engagement
Social Media Marketing
digital content marketing
Native, Authentic, OrganicSocial Media Marketing
We help Calgary businesses leverage their brand identity with the powerful tools of social media marketing. Using a combination of photography, graphics, and purposeful captioning, we implement timely multi-platform growth campaigns focused on Instagram, Facebook, TikTok, and paid ads.
Digital audiences crave authenticity, storytelling and quality content – we know how to tell that story for long-term viability. We implement strategies to ensure your content reaches your target demographics and generates engagement on the social media platforms they’re already paying attention to.
digital content marketing
Native, Authentic, OrganicSocial Media Marketing
We help Calgary businesses leverage an authentic brand with the powerful tools of social media – content creation, engagement and digital ads. Digital audiences crave authenticity, storytelling and real content. We know where and how to tell that story for long term viability. We help your company stay relevant with captivating photography, videos, graphic design, and engaging captions. Then we utilize strategies to make sure the right audience engages with that content. Staying top of mind on social media platforms your unique target demographics are giving their attention spans to is vital. We only work with businesses we truly believe in to build digital presences that become a defining competitive advantage.
Featured Client work
Our Portfolio
How social media can help your business
Social Media Process
1. Content Strategy
2. Captivating captions
3. Audience Engagement
Using tools unique to social media like hashtags, geotags and other similar accounts to define target audiences, we can reach your demographics in an organic way. Our strategies sustain ongoing audience growth while encouraging engagement.
4. Influencer marketing
5. Paid Digital Marketing
Social Media Strategy Building
A concrete strategy for generating consistent content is crucial to ongoing social media growth and success. Included in this is defining concrete customer avatars – how, what and where will best reach those in your target demographics. We include this as part of our discovery process with all new clients.
Photography and videography
Media Production
Media production is one of the most important aspects of marketing as it visually showcases an experience, feeling, or moment. The digital world overloads us with content, and brands need to prioritize producing photo and video content that stands alone from the competition. In order to do this, a lot of puzzle pieces need to be properly coordinated.
Thankfully, our teams not just resourceful – we’re audacious. We’re able to offer high-quality media without the enormous price tag.
Photography and videography
Media Production
Media production is one of the most important aspects of marketing – showcasing visually an experience, a feeling, a moment. With the modern overloading of smartphone level online content, brands need to rise above and produce a quality of photography and video beyond what is ordinarily possible. But in order to achieve a successful production result, a lot of puzzle pieces need to be properly coordinated. Our team is not only resourceful, but we are scrappy. We are able to offer a high quality of media, without the enormous price tag.
Objectives of a successful social media account
Benefits to Social Media Marketing
Help your business get noticed by your target market and increase your customer base. Show people what makes your brand special and what sets it apart from the competition.
Social media marketing is cheaper than traditional paid advertising, meaning you can get a greater return on investment.
Being responsive to customers and engaging in positive interactions can improve brand perception and increase loyalty.
Analyze demographics, measure interactions for each post, and pinpoint top performers. Listen to what people are saying online about your brand and respond in real-time.
Create engaging and shareable content that demonstrates your business as knowledgeable and trustworthy, creating a different avenue for discovery your competitors don’t have.
Engaging social media content can be effective at driving inbound traffic to your website. This can result in increased lead generation and sales for your business as you find real customers.
Brand Awareness
Help your business get noticed by your target market and increase your customer base. Show people what sets it apart from the competition.
Cost Effective
Social media marketing is cheaper than traditional paid advertising, meaning you can get a greater return on investment.
Build Loyalty
Being responsive to customers and engaging in positive interactions can improve brand perception and increase loyalty.
Consumer Insights
Analyze demographics, measure interactions for each post, and pinpoint top performers. Listen to what people are saying online about your brand and respond in real-time.
Industry Leader
Create engaging and shareable content that demonstrates your business as knowledgeable and trustworthy, creating a different avenue for discovery your competitors don’t have.
Return on Investment
Engaging social media content can be effective at driving inbound traffic to your website. This can result in increased lead generation and sales for your business as you find real customers.
The Rising Popularity of video content
Instagram Reels & TikTok
Video content will continue to dominate and outperform photos on social media. Even Instagram has declared that it will be moving towards promoting video content after the increasing popularity of TikTok. Both Instagram and TikTok have reached over 1 billion users – making them ideal marketing platforms for your brand to interact with potential customers and drive lead generation.
Return on Investment
Video content offers a better return on investment than traditional static posts. Algorithms on social media are increasingly promoting video content, showing it to a larger potential audience as they keep looking for longer.
Audience Engagement
Reels and TikTok give you more time to interact with your audience and showcase your brand’s unique personality while building trust with your customers. Effects and music let you communicate creatively.
Shareability
Video content increases audience engagement which means more opportunities for your content to be shared online. Videos can be easily reposted in users stories or shared with friends, and are more likely to be shared due to the amount of messaging they can contain.
Video content offers a better return on investment than traditional static posts. Algorithms on social media are increasingly promoting video content, showing it to a larger potential audience as they keep looking for longer.
Reels and TikTok give you more time to interact with your audience and showcase your brand’s unique personality while building trust with your customers. Effects and music let you communicate creatively.
Video content increases audience engagement which means more opportunities for your content to be shared online. Videos can be easily reposted in users stories or shared with friends, and are more likely to be shared due to the amount of messaging they can contain.
Social Media Video Marketing Portfolio
Social Media Strategy
- Demographic research
- Content pillars
- Platform recommendations
- Ongoing content creation plan
- 6 content graphic templates
- Hashtag strategy
- Outreach strategy
Content Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 8 posts per month or 2 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 4 stories per month or 1 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 5 comment/message replies
Package has the option to add paid ad campaigns.
Growth Package
- Same as content package except:
- 16 posts per month or 4 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 8 stories or 2 per week
- Up to 10 comment/message replies
Package has the option to add paid ad campaigns.
All In Package
- Same as growth package except:
- 24 posts per month or 6 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 16 stories or 4 per week
- Up to 20 comment/message replies
- Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
- 1 email newsletter/month
- Monthly Reporting
Package has the option to add paid ad campaigns.
Social Media Strategy
- Demographic research
- Content pillars
- Platform recommendations
- Ongoing content creation plan
- 6 content graphic templates
- Hashtag strategy
- Outreach strategy
Content Package
- Onboarding marketing strategy
- Facebook and Instagram content
- 8 posts per month or 2 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 4 stories per month or 1 per week
- Stock photos, graphic design
- Caption copywriting
- Engaging with potential customers
- Up to 5 comment/message replies
Package has the option to add paid ad campaigns.
Growth Package
- Same as content package except:
- 16 posts per month or 4 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 8 stories or 2 per week
- Up to 10 comment/message replies
Package has the option to add paid ad campaigns.
All In Package
- Same as growth package except:
- 24 posts per month or 6 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
- 16 stories or 4 per week
- Up to 20 comment/message replies
- Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
- 1 email newsletter/month
- Monthly Reporting
Package has the option to add paid ad campaigns.
Product Photoshoot
- Initial moodboard
- Shotlist
- One photographer onsite
- 30 final photos
Lifestyle Photoshoot
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- 40 final photos
Photoshoot + Video
- Initial moodboard
- Shot list and schedule
- Model sourcing
- One photographer onsite
- One marketing director onsite
- One videographer onsite
- 60 final photos
- One ~2 min final video
Digital Growth Journal
