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Long Term Audience Engagement

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Social Media Marketing

digital content marketing

Native, Authentic, OrganicSocial Media Marketing

We help Calgary businesses leverage an authentic brand with the powerful tools of social media – content creation, engagement and digital ads. Digital audiences crave authenticity, storytelling and real content. We know where and how to tell that story for long term viability. We help your company stay relevant with captivating photography, videos, graphic design, and engaging captions. Then we utilize strategies to make sure the right audience engages with that content. Staying top of mind on social media platforms your unique target demographics are giving their attention spans to is vital. We only work with businesses we truly believe in to build digital presences that become a defining competitive advantage. 

digital content marketing

Native, Authentic, OrganicSocial Media Marketing

We help Calgary businesses leverage an authentic brand with the powerful tools of social media – content creation, engagement and digital ads. Digital audiences crave authenticity, storytelling and real content. We know where and how to tell that story for long term viability. We help your company stay relevant with captivating photography, videos, graphic design, and engaging captions. Then we utilize strategies to make sure the right audience engages with that content. Staying top of mind on social media platforms your unique target demographics are giving their attention spans to is vital. We only work with businesses we truly believe in to build digital presences that become a defining competitive advantage. 

Featured Client work

Our Portfolio

How social media can help your business

Social Media Process

Social Media Strategy Building

What’s crucial to ongoing social media growth and success is developing a concrete strategy for generating consistent content. Included in this is defining concrete customer avatars – how, what and where will best reach them. We include this as part of our discovery process with all new clients.

Photography and videography

Media Production

Media production is one of the most important aspects of marketing – showcasing visually an experience, a feeling, a moment. With the modern overloading of smartphone level online content, brands need to rise above and produce a quality of photography and video beyond what is ordinarily possible. But in order to achieve a successful production result, a lot of puzzle pieces need to be properly coordinated. Our team is not only resourceful, but we are scrappy. We are able to offer a high quality of media, without the enormous price tag.

Photography and videography

Media Production

Media production is one of the most important aspects of marketing – showcasing visually an experience, a feeling, a moment. With the modern overloading of smartphone level online content, brands need to rise above and produce a quality of photography and video beyond what is ordinarily possible. But in order to achieve a successful production result, a lot of puzzle pieces need to be properly coordinated. Our team is not only resourceful, but we are scrappy. We are able to offer a high quality of media, without the enormous price tag.

Objectives of a successful social media account

Benefits to Social Media Marketing

Help your business get noticed by your target market and increase your customer base. Show people what makes your brand special and what sets it apart from the competition.

Social media marketing is cheaper than traditional paid advertising, meaning you can get a greater return on investment.

Being responsive to customers and engaging in positive interactions can improve customer’s brand perception and increase loyalty.

Analyze audience’s demographics, measure audience interactions for each post, and pinpoint which posts are top performers. Listen to what people are saying online about your brand and respond in real-time.

Create engaging and shareable content that demonstrates your business as knowledgeable and trustworthy, creating a different avenue for discovery your competitors don’t have.

Engaging social media content can be effective at driving inbound traffic to your website. This can result in increased lead generation and sales.

Brand Awareness

Help your business get noticed by your target market and increase your customer base. Show people what makes your brand special and what sets it apart from the competition.

Cost Effective

Social media marketing is cheaper than traditional paid advertising, meaning you can get a greater return on investment.

Build Loyalty

Being responsive to customers and engaging in positive interactions can improve customer’s brand perception and increase loyalty.

Consumer Insights

Analyze audience’s demographics, measure audience interactions for each post, and pinpoint which posts are top performers. Listen to what people are saying online about your brand and respond in real-time.

Industry Leader

Create engaging and shareable content that demonstrates your business as knowledgeable and trustworthy, creating a different avenue for discovery your competitors don’t have.

Return on Investment

Engaging social media content can be effective at driving inbound traffic to your website. This can result in increased lead generation and sales.

The Rising Popularity of video content

Instagram Reels & TikTok

Video content will continue to dominate and outperform photos on social media. Even Instagram has declared that it will be moving towards promoting video content after the increasing popularity of TikTok.  Both Instagram and TikTok have reached over 1 billion users making them ideal marketing platforms allowing your brand to interact with potential customers and drive lead generation. 

Return on Investment

Video content offers a better return on investment than traditional static posts.  Algorithms on social media are increasingly promoting video content, showing it to a larger potential audience. 

Audience Engagement

Reels and TikTok give you more time to interact with your audience and showcase your brand’s unique personality while building trust with your customers. Video effects and music allows your brand to creatively communicate to your audience.

Shareability

Video content increases audience engagement which means more opportunities for your content to be shared online. Videos can be easily reposted in users stories or shared with friends.

Video content offers a better return on investment than traditional static posts.  Algorithms on social media are increasingly promoting video content, showing it to a larger potential audience. 

Reels and TikTok give you more time to interact with your audience and showcase your brand’s unique personality while building trust with your customers. Video effects and music allows your brand to creatively communicate to your audience.

Video content increases audience engagement which means more opportunities for your content to be shared online. Videos can be easily reposted in users stories or shared with friends.

Social Media Video Marketing Portfolio

Approximate budget and scopes

Social Media  Pricing

Social Media Strategy

$1500 /one-time
  • Demographic research
  • Content pillars
  • Platform recommendations
  • Ongoing content creation plan
  • 6 content graphic templates
  • Hashtag strategy
  • Outreach strategy

Content Package

$1300 /month
  • Onboarding marketing strategy
  • Facebook and Instagram content
  • 8 posts per month or 2 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 4 stories per month or 1 per week
  • Stock photos, graphic design
  • Caption copywriting
  • Engaging with potential customers
  • Up to 5 comment/message replies

Package has the option to add paid ad campaigns.

Growth Package

$2200 /month
  • Same as content package except:
  • 16 posts per month or 4 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 8 stories or 2 per week
  • Up to 10 comment/message replies

Package has the option to add paid ad campaigns.

All In Package

$3800 $3500 /month
  • Same as growth package except:
  • 24 posts per month or 6 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 16 stories or 4 per week
  • Up to 20 comment/message replies
  • Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
  • 1 email newsletter/month
  • Monthly Reporting

Package has the option to add paid ad campaigns.

Social Media Strategy

$1500 /one-time
  • Demographic research
  • Content pillars
  • Platform recommendations
  • Ongoing content creation plan
  • 6 content graphic templates
  • Hashtag strategy
  • Outreach strategy

Content Package

$1300 /month
  • Onboarding marketing strategy
  • Facebook and Instagram content
  • 8 posts per month or 2 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 4 stories per month or 1 per week
  • Stock photos, graphic design
  • Caption copywriting
  • Engaging with potential customers
  • Up to 5 comment/message replies

Package has the option to add paid ad campaigns.

Growth Package

$2200 /month
  • Same as content package except:
  • 16 posts per month or 4 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 8 stories or 2 per week
  • Up to 10 comment/message replies

Package has the option to add paid ad campaigns.

All In Package

$3800 $3500 /month
  • Same as growth package except:
  • 24 posts per month or 6 per week Option of 1 TikTok video or Instagram Reel in place of 2 Instagram posts.
  • 16 stories or 4 per week
  • Up to 20 comment/message replies
  • Single paid ad campaign Including graphic design, caption writing, demographic targeting and budget management. Paid ad budget to Facebook not included, starts at $300/mo.
  • 1 email newsletter/month
  • Monthly Reporting

Package has the option to add paid ad campaigns.

Product Photoshoot

$500
  • Initial moodboard
  • Shotlist
  • One photographer onsite
  • 30 final photos

Lifestyle Photoshoot

$800
  • Initial moodboard
  • Shot list and schedule
  • Model sourcing
  • One photographer onsite
  • One marketing director onsite
  • 40 final photos

Photoshoot + Video

$2100
  • Initial moodboard
  • Shot list and schedule
  • Model sourcing
  • One photographer onsite
  • One marketing director onsite
  • One videographer onsite
  • 60 final photos
  • One ~2 min final video

Digital Growth Journal

Our Latest Research and Reviews

Optimizing Instagram Reels and Tiktok for Businesses
10 Reasons Why Instagram is Important to Your Marketing and Content Strategy
Optimizing Instagram Reels and Tiktok for Businesses
10 Reasons Why Instagram is Important to Your Marketing and Content Strategy
Guide to Prepare For Your eCommerce Website
Top 3 Marketing Facts to Know for 2021
Top 10 Tried and True Digital Marketing Tips for Attracting Parents to Your Daycare

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