Top 10 Things to Look for When Selecting Your Website Design Company
As a business owner, you know how important it is to have a website. And with most prospective customers starting their search online, it’s important that your website is quality and reflects the brand of your company. In order to ensure that you choose the right design company for your business, there are ten things you should consider when selecting a website design company. These considerations include having a clear vision of what you want for your website, understanding your budget and project scope, looking at previous work from the Calgary web design company, considering what type of site you want (mobile-friendly or not), checking references from past clients, and more. Using this handy guide will make the process of finding a web designer much easier!
Browse on multiple directories, beyond search engines
In addition to browsing the web, you should also consider browsing through directories. These directories offer a wide range of results and can offer additional information about designers that other methods might not.
Google local agency lists, long review providers, business directories that contain information like pricing, size of team and as much information as possible about past experience.
Look up examples of inspiration websites in your field
You want to create a clear vision of what you want for your website. The clearer you are about the type of site you want, the better prepared your web designer will be for your project. That way, you can also make sure they’ve done previous similar web design work, the biggest indicator of your project success.
Understanding Your Budget and Project Scope
Find companies that are transparent about pricing – not ones that only provide it after a full consultation. Make sure you find information for your area to make sure the pricing is on par with the market. If it’s too cheap, freelancers may be using templates or offshore services. If it’s too expensive, it may be large agencies trying to upcharge. If it’s unclear, ask for a breakdown of how companies come to their particular proposal pricing, and make sure it makes sense on an hourly basis.
Evaluate based on previous website work
Before you hire a website design company, you should evaluate their previous work. You can do this by looking at their portfolio of past client websites. It’s important to find out how the web design company has handled similar projects.
What design elements did they use? What colors did they choose? Was the site mobile-friendly or not? This will give you an idea of what your website might look like if you go with this company.
Look up REAL, detailed reviews
It’s important to consider previous work that a web design company has done. A great way to do this is by looking at REAL, detailed reviews on sites like Clutch, Google Reviews, and Facebook. Are there real clients and companies associated with these reviews? Do they refer to real projects that you can reference? Be careful, if a company seems perfect or sounds too good to be true, they probably are!
Mobile-friendly website design
More and more people are browsing the internet on their phones. This is because smartphones are affordable, convenient, and easy to use. If you want to make sure that your website is accessible on mobile devices, you should make sure to plan for a mobile-friendly design. This is essential, especially if you plan on acquiring any clicks from social media.
Be clear on hosting costs
It’s important to be clear about the hosting costs before signing on with a web design company. One of the most common mistakes business owners make is not understanding how much they’ll be paying for hosting. A good web design company will tell you what type of hosting package you’ll need and how much it will cost per month, but it’s important to ask questions if you’re unsure.
Confirm ownership of intellectual property
When a business outsources a website design, it’s important for them to review the contract and make sure that they’re going to be in control of their intellectual property. If you don’t have clear ownership over your intellectual property, it could lead to legal issues down the road. If you need to move the website for whatever reason—you must make sure you can do so, and have ownership of the work you’ve paid for.
Have a clear path on how future edits, fixes and maintenance will work
It’s easy to get excited about the design of your website and then quickly forget about the details, like what edits will need to be done in order to keep it looking fresh or how often you’ll need access to edit or fix it. First and foremost, there is no reason a company shouldn’t provide you backend access to your website to make basic text or image edits. If they don’t allow it, it’s a red flag. Should you need more technical help in the future, make sure there’s a path where either you can do it yourself, there’s a maintenance package in place or you can get help on an a-la-carte basis.
Check SEO ranking of client websites
SEO is critical for your business. The more traffic you can bring to your website, the better it will be for your SEO ranking. One of the best ways to assess the quality of a web design company’s SEO work is by looking at their client’s websites and checking their search engine rankings. Websites with high rankings indicate that the web design company has done outstanding SEO work on those particular websites, which would make it worth your while to hire them for your business as well.